Regional Sales Director

Job description

Base pay range

$145,000.00/yr - $160,000.00/yr

International Consumer Product Recruitment Expert

The Opportunity

We are seeking a Regional Sales Director to provide strategic and hands‑on leadership for our South East sales operation. This is a senior, high‑impact role with full accountability for sales performance, distribution growth, and most critically the leadership and development of a large, field‑based sales organization operating across Florida, Georgia, and North Carolina.

This role is ideal for a commercially driven leader who thrives in the field, builds high‑performing teams, and knows how to translate strategy into execution through people.

The Role

As Regional Sales Director, you will have full responsibility for the direction, performance, and effectiveness of the regional sales organization . You will lead, coach, and inspire a geographically dispersed team of sales managers and representatives while strengthening relationships with key retail partners, regional chains, independents, and wholesalers.

You will balance strategic planning with active field leadership—setting clear expectations, developing talent, and ensuring consistent execution across the region.

Key Responsibilities

Lead, mentor, and develop a large, field‑based sales team across multiple states

Build a high‑performance culture focused on accountability, engagement, and results

Recruit, onboard, coach, and evaluate sales talent to ensure strong bench strength

Set clear objectives, performance metrics, and development plans for all sales leaders and representatives

Foster a safe, compliant, and inclusive working environment

Sales & Commercial Strategy

Own regional sales, gross profit, and distribution targets

Develop and execute short‑ and long‑term sales strategies aligned to regional and company objectives

Drive new business development, channel expansion, and market penetration

Lead relationships with key regional chains, independent retailers, and wholesalers

Identify and capitalize on growth opportunities across multiple channels

Execution & Performance Management

Ensure consistent execution of sales programs and initiatives across all territories

Monitor performance, analyze results, and implement corrective actions where required

Develop accurate forecasts to support supply planning and inventory management

Manage regional sales budgets and contribute to overall business profitability

Stakeholder Engagement

Act as a senior commercial representative within the region

Build strong internal partnerships across marketing, operations, and supply chain

Represent the business at industry, community, and customer events

What We’re Looking For

Bachelor’s degree in Business, Marketing, or a related field

5+ years’ experience leading sales teams, ideally within food, beverage, or FMCG distribution

Proven success managing large, multi‑state, field‑based sales teams

Strong relationships within regional retail chains, independents, and wholesalers

Demonstrated ability to drive growth, expand distribution, and improve profitability

Excellent leadership, coaching, and communication skills

Strategic thinker with strong execution discipline

Comfortable operating in a fast‑paced, results‑driven environment

Why This Role?

This is a rare opportunity to step into a true regional leadership role with meaningful scale, autonomy, and influence. You’ll shape the culture, performance, and future of a significant sales organization while leaving a visible imprint on regional growth.

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.