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Job description
AFX is seeking an experienced Regional Sales Manager to drive sales across the Central United States within the Commercial, Residential, Showroom, and Hospitality markets. Midwest-based location preferred.
AFX Inc - Job Opportunities
This is a remote role best suited for candidates located near a major metro airport, with the ability to travel frequently throughout the territory (approximately 50–60%). This position reports to the VP of Sales.
Key Responsibilities
Sales Planning & Execution
Develop and execute regional sales strategies to achieve revenue and margin targets
Forecast and deliver sales performance by agency
Manage the sales pipeline and ensure opportunities are followed through to close
Determine competitive pricing strategies on bids and custom projects
Prepare and analyze sales reports to identify growth opportunities
Channel & Agency Management
Manage independent sales rep agencies and dealers
Establish sales territories, quotas, and performance goals
Provide training, support, and tools to sales partners
Drive strategic account planning across the territory
Client Engagement & Field Activity
Conduct field visits, joint sales calls, and presentations
Build relationships with distributors, contractors, agents, and end users
Participate in trade shows and industry events
Travel approximately 50–60% of the time
Market Intelligence & Collaboration
Monitor competitor activity and provide insights
Collaborate with product and marketing teams on strategy and launches
Contribute to pricing, SKU selection, and go-to-market strategies
Share regional insights to support business planning
Requirements
Qualifications
Bachelor’s degree in Business, Marketing, or related field preferred
5–7+ years of experience in lighting sales (regional or national level)
Experience as a Regional or District Sales Manager strongly preferred
3+ years of selling specification lighting products through agents and distribution
Strong understanding of the lighting specification community and channel ecosystem
Proven track record of achieving sales targets
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Ability to travel 50–60% within the territory
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.