Job description
Senior Media Social Specialist needs 5 years experience
Significant hands-on experience managing paid social campaigns in different parts of the funnel, particularly across Meta and TikTok.
Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing, and optimization.
Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations.
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
Experience collaborating with media, creative, analytics, and data teams.
Familiarity with social reporting and measurement tools.
Duties:
Manage hands-on campaign execution across Meta and TikTok, including campaign setup, QA, and other duties related to ongoing maintenance and updates.
Monitor and optimize campaign performance, including budget pacing, frequency, creative fatigue, bids, budgets, audiences, and other campaign-health indicators, proactively identifying issues and opportunities.
Analyze campaign performance and provide actionable insights, testing ideas, and optimization recommendations that support Brand and Performance objectives.
Partner with paid social leadership and cross-functional teams to support campaign planning, reporting validation, measurement processes, and other seasonal execution needs.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.