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Job description
As the Rental General Sales Manager , you will lead regional rental operations and rental sales strategy, execution, and performance across assigned locations. This role is responsible for aligning people, processes, customer experience, fleet utilization, sales execution, and financial performance to support profitable growth, market competitiveness, and consistent execution across the rental business. This position provides leadership to Rental Managers and other rental leaders, ensuring clear expectations, strong accountability, operational discipline, and continued development of teams across the region.
What You Will Do in This Role:
Provide overall leadership for regional rental operations and rental sales, ensuring managers, teams, processes, and priorities are aligned to execute strategy, serve customers effectively, and compete profitably in current and future markets.
Develop and execute regional rental strategies that support revenue growth, market penetration, fleet utilization, operational consistency, customer satisfaction, and long-term business performance.
Evaluate market conditions, customer needs, competitor activity, sales trends, fleet performance, and operational results to identify opportunities for growth, improvement, innovation, and competitive differentiation.
Establish and manage revenue forecasts, annual objectives, budgets, capital expenditure requests, expense controls, and key performance priorities for the region.
Drive customer satisfaction and loyalty by ensuring proactive communication, timely follow up, and effective resolution of customer needs and concerns.
Lead, coach, and develop Rental Managers, Rental Sales Managers, and other rental leaders by setting clear expectations, building capability, recognizing performance, addressing gaps, and driving accountability for results.
Provide input and direction on fleet inventory, utilization, and availability to support profitability, customer demand, and regional priorities.
Guide rental sales planning, territory coverage, account development, customer engagement, and sales execution to support revenue growth, customer retention, and market share expansion.
Promote a consistent rental operations model and customer experience across locations while encouraging collaboration between sales, coordination, yard, driver, service, and support functions.
Develop, implement, and improve rental processes, policies, operating standards, governance routines, and communication practices that strengthen execution, accountability, consistency, and operational effectiveness.
Partner cross-functionally with Rental, Sales, Service, Product Support, Finance, HR, and other leaders to solve business issues, improve performance, and support enterprise priorities.
Use data, reporting, business insights, and sound judgment to assess performance, identify risks and opportunities, make recommendations, and guide decision-making.
Manage regional expenses, approvals, and financial performance with sound judgment, prioritization, and alignment to business objectives.
Champion a culture of safety, ownership, continuous improvement, customer focus, employee development, and alignment with Foley's Mission, Values and Purpose.
Monitor Rental Manager and Rental Sales Manager performance in areas including customer engagement, team leadership, territory and opportunity coverage, profitability, sales volume, CRM use, account development, operational execution, and overall business results.
Our Ideal Candidate:
Minimum of 7 years of progressively responsible sales, rental, operations, or comparable business leadership experience required.
Minimum of 3 years of leadership experience managing managers, multi-location operations, regional sales teams, or comparable business functions required.
Experience with profit and loss responsibility, budgeting, forecasting, expense management, and business performance accountability required.
Strong knowledge of rental sales, rental operations, fleet utilization, customer service, financial performance, and multi-location execution.
Demonstrated ability to lead through managers, set direction, build capability, and drive accountability across teams and locations.
Strong business acumen with the ability to connect sales activity, operational execution, customer experience, fleet strategy, and financial outcomes.
Ability to evaluate market conditions, customer needs, competitor activity, and business performance to identify trends, solve problems, and improve results.
Strong understanding of rental sales planning, territory management, account development, CRM discipline, opportunity management, customer retention, and market growth strategies.
Working knowledge of rental operations, including sales, coordination, yard, driver, fleet, service, customer support, and administrative processes.
Ability to lead both structured operational processes and relationship-driven sales activities while balancing strategic, operational, and tactical priorities.
Strong leadership, coaching, and team development skills, with the ability to motivate, empower, communicate expectations, and address performance gaps directly and constructively.
Ability to build strong working relationships with customers, employees, peers, senior leaders, and cross-functional partners.
Excellent verbal, written, and presentation skills, with the ability to communicate clearly and credibly across a wide range of audiences.
Strong process mindset, judgment, prioritization skills, and attention to detail in a fast-paced operating environment.
Ability to challenge current practices, generate practical ideas, and proactively drive improvement, consistency, and transformation.
Strong computer skills and ability to effectively use company systems, software, CRM tools, dashboards, and reporting resources.
Ability to drive and maintain a valid driver's license.
What Will Put You Ahead:
Bachelor's degree in business or related field
Experience in heavy equipment rental, heavy equipment sales management, construction equipment, or a comparable industrial business preferred.
What We Can Offer You:
Competitive pay to recognize your valuable contribution
401(k) with matching
Comprehensive medical, dental, and vision plans
Basic Life & AD&D, short-term disability, & and long-term disability
Wellness programs to focus on building healthy habits while earning prizes and cash bonuses throughout the year
Holiday, PTO, and Parental Leave, promoting work-life balance and personal growth
Casual dress attire
Family-owned company where you're more than just another employee
Foley Industries - Foley Equipment, Foley Power Solutions, Foley Rental, and SITECH Central - proudly stands at the forefront of progress, serving customers in Kansas and Western Missouri for over nine decades. With a dedicated team of over 1,000 employees, we are committed to delivering exceptional service, top-quality parts and rentals, and unparalleled sales support across a comprehensive range of Caterpillar and allied construction equipment, power generation solutions, and cutting-edge SITECH construction technology. As we continue to empower our customers' success, we invite you to explore the endless opportunities that await you at Foley. To learn more about our company and join our team of industry leaders, please visit
Foley Industries, Inc. is an Equal Opportunity Employer (Race/Gender/Veteran/Disabled/Sexual Orientation/Gender Identity). To request a reasonable accommodation or assistance in completing the application, call or email .
*At this time Foley does not participate in any Visa sponsorship programs.
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