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Job description
Alternate Locations: Work from Home; Denver, CO (Colorado); Des Moines, IA (Iowa); Kansas City, MO (Missouri); Madison, WI (Wisconsin); Milwaukee, WI (Wisconsin); Minneapolis, MN (Minnesota); Omaha, NE (Nebraska); Provo-Orem, UT (Utah); Salt Lake City, UT (Utah); St. Louis, MO (Missouri); US Midwest; US West
Work Arrangement:
Remote : Work at home employee residing outside of a commutable distance to an office location.
Relocation assistance: is not available for this opportunity.
Requisition #: 75312
The Role at a Glance
As Retirement Sales Director , you will be responsible for driving growth through new retirement plan sponsor acquisition, with a primary focus on mid to large market plans ($50M+ in assets). In this role, you will develop and execute a territory business plan designed to achieve ambitious sales, AUM, and market share goals across your assigned geography. You will serve as a key external representative, building and expanding relationships with retirement plan consultants, advisors, brokers, and plan sponsors. This is a highly consultative, relationship driven sales role that requires deep retirement industry knowledge, disciplined pipeline management, and close collaboration with internal partners to deliver comprehensive retirement solutions and exceptional client outcomes.
What you’ll be doing
Drive Growth & New Business Acquisition
Lead new retirement plan sponsor acquisition with a focus on plans with $50M+ in assets
Develop and execute a territory and prospecting strategy to meet or exceed annual sales and AUM targets
Identify, qualify, and cultivate prospective plan sponsors through proactive outreach, referrals, networking, and consultant relationships
Manage the full sales cycle, from initial engagement through finalist presentations, pricing, contract negotiation, and close.
Build and Deepen Influencer Relationships
Build, maintain, and grow strong relationships with retirement plan consultants, advisors, brokers, and other centers of influence impacting mid to large market plan decisions
Increase territory penetration by strengthening partnerships with influential specialists and consulting firms
Position the organization as a preferred retirement provider through consistent engagement, education, and thought leadership
Deliver Consultative Retirement Solutions
Conduct needs based discovery with plan sponsors to understand fiduciary objectives, plan design, investments, participant outcomes, and service expectations
Present tailored retirement solutions, including recordkeeping, investments, managed accounts, and financial wellness offerings
Clearly articulate value propositions around fiduciary governance, plan outcomes, fee reasonableness, and participant engagement
Territory & Sales Execution Excellence
Manage a large geographic territory, executing external wholesale sales programs that drive revenue and market share growth
Conduct in person and virtual meetings such as due diligence sessions, consultant updates, one on one meetings, and industry sponsorships
Represent the organization at industry conferences, client events, and networking functions
Maintain accurate pipeline, activity tracking, and forecasting in CRM and sales reporting systems
Forecast sales activity and revenue with discipline, transparency, and accountability
Effectively manage expense budgets to maximize territory coverage and sales impact
Collaboration & Operational Discipline
Partner closely with internal stakeholders including operations, product, client service, core market counterparts, and consultant relations teams to support opportunities and ensure seamless onboarding and issuance
Ensure sold business is properly processed from point of sale through implementation
Uphold the highest standards of professionalism, ethics, and compliance, adhering to all policies, procedures, and cultural expectations
What we’re looking for
Must-Haves
Minimum of 5+ years of experience in Defined Contribution retirement plan sales and/or relationship management, with direct alignment to the responsibilities of this role
Bachelor’s degree required, or equivalent professional experience (4 additional years of relevant experience in lieu of a degree)
Ability to obtain FINRA Series 6, Series 63, and Life & Health licenses within 120 days of hire
Confident and effective communicator with strong written and verbal communication skills
Demonstrated ability to communicate credibly and knowledgeably with senior leaders, both internally and externally
Strong presentation capabilities with a proven track record of influencing stakeholders at all levels through clear, logical, and well informed discussions
Advanced relationship management skills, including the ability to partner collaboratively with internal teams and build trusted relationships with external clients
Willingness and ability to travel up to 50%
Nice-to-Have
Strong working knowledge of ERISA rules and regulatory requirements governing retirement plans
Application Deadline
Applications for this position will be accepted through October 15th, 2026 subject to earlier closure due to applicant volume
What’s it like to work here?
At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
What’s in it for you:
Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values andleadership attributes
Leadership development and virtual training opportunities
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training
The pay range for this position is$215,000 - $480,000with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.
About The Company
Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.
With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.
Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.
Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
This Employer Participates in E-Verify. See the E-Verify notices.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.