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Job description
Description
ACS Roofing Sales Lead / Sales Manager
Position Summary
The Roofing Sales Lead / Sales Manager is responsible for driving revenue growth, leading the roofing sales team, developing strategic customer relationships, and ensuring accurate, profitable project acquisition. This role bridges sales strategy and production execution, ensuring projects are sold correctly, scoped properly, and aligned with company profitability goals.
Success in this role means:
Consistent revenue growth
Strong sales team performance
Accurate estimating and clean handoffs to production
High customer satisfaction and repeat business
This is a leadership role — not just a salesperson.
Core Responsibilities
1. Revenue & Sales Leadership
Lead and manage the roofing sales team
Set and track monthly, quarterly, and annual sales goals
Drive new business development and strategic partnerships
Monitor pipeline health and forecast revenue accurately
Develop territory and account strategies
Key Outcome: Predictable, profitable revenue growth.
2. Sales Process Management
Establish and enforce a structured sales process:Lead intake
Site inspections
Scope development
Estimating
Proposal presentation
Contract execution
Ensure CRM is updated daily and accurately
Track close ratios, sales cycle length, and pipeline stages
Improve conversion rates through coaching and accountability
Key Outcome: Clean, consistent, scalable sales operations.
3. Estimating & Proposal Oversight
Oversee or assist with roofing estimates (repairs, re-roofs, maintenance)
Ensure all proposals are:Accurate
Profitable
Complete in scope
Review margins before contracts are signed
Collaborate with Production Manager on pricing feedback
Key Outcome: Jobs sold right the first time.
4. Client Relationship Management
Develop long-term relationships with:Property managers
General contractors
Commercial building owners
HOA boards
Conduct follow-ups after project completion
Resolve customer concerns in partnership with production
Drive repeat and referral business
Key Outcome: High retention and strong reputation.
5. Sales Team Development
Recruit, onboard, and train roofing sales reps
Conduct ride-alongs and field coaching
Hold weekly sales meetings
Review KPIs and individual performance metrics
Create performance improvement plans if necessary
Key Outcome: High-performing, accountable sales team.
6. Production Alignment
Ensure smooth handoff from sales to production
Participate in pre-job meetings when needed
Confirm scope clarity to avoid change orders caused by sales errors
Maintain strong communication with Roofing Production Manager
Key Outcome: Minimal job friction and strong margins.
Key Performance Indicators (KPIs)
Revenue & Growth
Monthly and quarterly sales volume
Gross margin percentage
Sales growth year-over-year
Backlog value
Sales Performance
Close ratio %
Average contract size
Sales cycle time
Lead response time
Team Performance
Individual rep production
CRM compliance rate
Proposal turnaround time
Pipeline accuracy
Quality Control
% of jobs requiring change orders due to sales error
Customer satisfaction scores
Repeat client rate
Required Skills & Experience
5+ years in commercial roofing sales
2+ years in sales leadership or management
Strong estimating and blueprint reading skills
CRM experience
Proven track record of meeting or exceeding sales targets
Strong negotiation and communication skills
Ability to coach and hold team accountable
Leadership Traits
Results-driven
Structured and process-oriented
Strong communicator
High accountability
Profit-focused decision maker
Calm under pressure
Reporting Structure
Reports To:
Operations Manager or General Manager
Works Closely With:
Roofing Production Manager
Estimating Department
Accounting
Marketing
Warehouse/Fleet
Compensation Structure (Optional Section)
Base salary + commission
Team performance bonus
Margin-based incentives
Company vehicle or allowance (if applicable)
If you'd like, I can also create:
KPI Scorecard
comp plan structure
day onboarding plan
Sales Playbook outline
Or a separate Sales Rep vs Sales Manager split role description
Let me know how you want to structure the ACS roofing division moving forward.
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Worksite address
livermore, CA, 94551, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.