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Job description
Career Opportunities: Route Sales Director (46508)
Requisition ID46508 -Posted07/20/2026 -CA- Santa Fe Springs -Sales
Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflectsHonesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.
Full-time employees are offered the following benefits :
Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Benefits may vary depending on your work location.
Bringing Home the Dough
Title: Route Sales Director
Salary Range: 75,000 – 85,000/year
Office Location: Santa Fe Springs, CA
This position is responsible for managing and supporting Route Sales Representatives efforts to manage customerrelationships, engage in sales activities, grow their customer base, seek new selling opportunities in the marketand track sales data. In this role, RSD's will be responsible for developing recommended sales strategies to buildsales, the customer base, and brand recognition. Route Sales Directors will spend the vast majority of their timepersonally interacting with customers and Route Sales Representatives in the market to complete these tasks.Route Sales Directors will work independently with minimal supervision. RSD's will review and analyze pertinentsales and marketing data and provide updates and recommendations to the Market VP to discuss ways to improvecustomer relationships, increase selling opportunities, and enhance the relationship with RSRs.
Rising to the Challenge: Position Responsibilities
Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area
Exercise discretion and independent judgment in carrying out job duties
In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness
Advise RSRs on maintaining and developing relationships with customers
Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales
Collaborate with Market VP and RSRs to analyze market and territory opportunities so that they can increase sales and grow territories
Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives
Stay current on consumer insights and adjust sales strategies accordingly
Work with RSRs on potential opportunities to acquire new customers
Work with RSRs on product promotions, displays, and other opportunities to build sales
Track market conditions for customers
Advise RSRs on the effectiveness and frequency of in-store displays and other promotions
Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley,Safety, etc.)
Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.
Knead to Know: Preferred Qualifications
At least 5 years of relevant experience in general management or sales. Past experience as a sales rep,distributor, or other sales position required.
Bachelor’s degree (preferably Sales or Business Administration) or equivalent experience
Salary Range- $75,000 - $85,000/year
Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.
If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Matthew West at or (1) .
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Worksite address
santa fe springs, CA, 90670, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.