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Work with Willow

Sales and Marketing Director - Senior Living

harmonville, PA

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About this opportunity

Work with Willow lists this Sales and Marketing Director - Senior Living opportunity in harmonville, Pennsylvania. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Sales and Marketing Director - Senior Living

Location: Plymouth Meeting, PA

Job Type: Full-Time

Salary:

$80,000–$90,000 per year

About the Opportunity

We are seeking a friendly, motivated, and results-driven Sales & Marketing Director to join a senior living community in Plymouth Meeting. This is an excellent opportunity for someone who enjoys building relationships, connecting families with the right resources, and helping seniors find a place where they can truly feel at home.

In this role, you will partner closely with the Executive Director and community team to develop and execute effective sales and marketing strategies, strengthen referral relationships, and support overall community occupancy and growth.

The ideal candidate is both people-oriented and goal-focused, with strong communication skills, a passion for serving older adults, and a proven background in sales, marketing, or senior living.

What You'll Do

Lead daily sales and marketing efforts to support community occupancy and census goals

Build strong relationships with prospective residents, families, referral partners, and community organizations

Respond to inquiries, conduct tours, and guide prospective residents and families through the decision-making process

Develop outreach strategies and maintain a strong presence within the local community

Track sales activity, follow up with leads, and use data to identify opportunities for growth

Work collaboratively with community leadership and staff to provide an excellent experience for prospective and current residents

Represent the community with professionalism, warmth, and enthusiasm

What We're Looking For

Bachelor's degree in Business, Communications, Marketing, or a related field preferred

At least 2 years of experience in senior living, assisted living, skilled nursing, retirement communities, or a related healthcare environment

Previous inside and/or outside sales experience strongly preferred

Genuine interest in working with and supporting older adults

Strong customer service skills and a history of achieving measurable results

Excellent communication, organization, problem-solving, and interpersonal abilities

Comfortable using computers and working with sales and occupancy data

Self-directed, dependable, motivated, and comfortable working independently

High level of professionalism, integrity, discretion, and respect for resident privacy

Ability to meet required health standards and successfully complete background screening

Benefits

The benefits package includes:

Medical, dental, and vision insurance

No-cost telemedicine for employees and eligible family members

Flexible Spending Account

Company-paid life insurance and long-term disability

Optional short-term disability, accident, critical illness, and other supplemental coverage

Pet insurance

401(k)

Tuition reimbursement

Employee Assistance Program

Employee referral bonuses

Employee discounts with participating retailers and service providers

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Who can apply

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