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Job description
Role Description:
ELEVENELEVEN is seeking an experienced, driven Director of Sales & Marketing to lead the company's wholesale sales strategy, marketing initiatives, and brand growth throughout New Jersey. This individual will be responsible for building and managing the sales organization, developing strategic marketing campaigns, strengthening dispensary relationships, and increasing market share as ELEVENELEVEN continues to expand.
The ideal candidate is a proven sales leader with cannabis industry experience who thrives in a fast-paced startup environment and is passionate about building high-performing teams.
Responsibilities
Sales Leadership
Develop and execute statewide wholesale sales strategy
Recruit, train, and manage the sales team
Oversee three regional Sales Representatives (North, Central, and South Jersey)
Establish sales goals, KPIs, and performance metrics
Build and maintain relationships with dispensaries and key accounts
Negotiate wholesale contracts and pricing
Identify new business opportunities throughout New Jersey
Monitor competitor activity and market trends
Prepare sales forecasts and pipeline reports
Marketing Leadership
Oversee all marketing strategy and execution
Manage the Marketing Manager
Oversee a team of Brand Ambassadors
Ensure consistent brand messaging across all channels
Plan product launches and promotional campaigns
Coordinate events, vendor days, and industry activations
Collaborate with cultivation and operations to align inventory with marketing efforts
Approve marketing materials and promotional content
Cross-Functional Leadership
Work closely with Operations, Cultivation, Vault, and Strategic Initiatives
Partner with Logistics and the Vault team to ensure timely customer deliveries
Provide regular sales forecasts to leadership
Assist with annual budgeting and strategic planning
Represent ELEVENELEVEN at industry events, conferences, and networking opportunities
Qualifications
Required
5+ years of sales leadership experience
2+ years of cannabis industry experience preferred
Experience managing sales teams
Strong understanding of New Jersey cannabis regulations and wholesale market
Excellent negotiation and relationship-building skills
Strong leadership and coaching abilities
Experience using CRM platforms
Valid driver's license and ability to travel throughout New Jersey
Preferred
Existing relationships with New Jersey dispensaries
Marketing leadership experience
Experience launching consumer brands
Startup or high-growth company experience
Reports To
Executive Leadership
Direct Reports
Marketing Manager
Three Brand Ambassadors
Sales Representative – North Jersey
Sales Representative – Central Jersey
Sales Representative – South Jersey
Compensation
Salary: $100,000–$115,000
Performance bonus based on wholesale revenue growth and KPIs
Paid Time Off
Health benefits
Opportunities for professional growth within a rapidly expanding cannabis company
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Worksite address
bergenfield, NJ, 07621, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.