About this opportunity
Little Rapids Corporation lists this Sales Director opportunity in green bay, Wisconsin. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Sales Director
Wisconsin-based | Travel as needed, approximately 25%
At Rapids Paper + Packaging , a Little Rapids Corporation Company, we’re redefining what’s possible in packaging. Our ECOVA™ platform is a recyclable, paper-based alternative to traditional plastic films—engineered to deliver performance, scalability, and sustainability without compromise.
As regulatory pressures rise and brands accelerate efforts to eliminate plastics in packaging, ECOVA is positioned at the forefront of change.
We are seeking a Sales Director to lead the growth and market adoption of this innovative platform. The ideal candidate will thrive in building markets, creating customer demand, and commercializing innovative packaging solutions.
Why This Role is Different
This is not traditional packaging sales.
You will:
Lead growth of a category-defining conversion from plastic to paper-based packaging
Partner with customers to replace conventional plastic packaging at scale
Navigate technical, operational, and sustainability-driven buying decisions
Drive longer-cycle, high-impact solution adoption
What You’ll Do
Drive Market Adoption & Revenue Growth
Identify, develop, and win new opportunities for ECOVA™ across target markets
Build and manage a robust pipeline focused on conversion from plastic to paper-based packaging
Expand strategic accounts through new applications, products, and solutions
Lead Solution-Based Selling
Partner with customers to evaluate feasibility, performance, and conversion pathways
Support trial, qualification, and commercialization efforts
Position ECOVA against evolving regulatory and sustainability requirements
Build Strategic Relationships
Establish trusted relationships with key customers, partners, and stakeholders
Lead negotiations, pricing strategy, and contract development
Represent Rapids at industry events, trade shows, and customer engagements
Lead & Develop a Sales Team
Build and shape a high-performing commercial team while establishing the processes and customer focus needed to scale growth
Align team priorities with strategic market opportunities
Drive accountability and performance
Shape Strategy with Market Insight
Monitor market trends, customer behavior, and competitive activity
Translate insights into actionable growth strategies and forecasts
Maintain visibility into key opportunities and risks across the portfolio
Collaborate Across the Business
Partner cross-functionally with operations, R&D, and marketing to deliver solutions
Align sales strategies with manufacturing capabilities and innovation pipelines
Support continuous improvement and evolution of the sales process
What You Bring
5+ years of sales leadership experience, including team management
Experience in flexible packaging, paper, film, or adjacent manufacturing industries
Proven track record of driving growth and winning new business
Strong background in consultative or solution-based selling
Experience navigating complex sales cycles with technical stakeholders
Exposure to sustainability-driven products, packaging innovation, or material conversion strongly preferred
Key Strengths
Strategic Thinking – Sees beyond individual deals to shape long-term growth
Business Acumen – Understands financial drivers and market dynamics
Influence & Negotiation – Drives outcomes while building lasting partnerships
Problem Solving – Navigates complexity and removes barriers to adoption
Communication – Clearly articulates value across technical and business audiences
Leadership – Develops talent and drives team performance
Why Join Rapids Paper + Packaging?
Be part of a family-owned company with deep expertise in paper, printing, and packaging
Work on a platform designed to replace plastics in packaging with recyclable alternatives
Help customers meet sustainability goals and evolving regulatory demands
Play a visible role in shaping the future of packaging innovation
Apply Today
If you’re a strategic sales leader who thrives on driving change, building markets, and delivering growth—we’d love to connect.
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Worksite address
green bay, WI, 54311, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.