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Job description
Lauber Business Partners is conducting an exclusive search for a Sales Director who will help shape the future of our client, TriCore, a leading industrial technology company.
For more than 30 years, TriCore has partnered with manufacturers to improve performance through industrial automation, controls, software solutions, manufacturing data, and technical services. With a strong legacy of technical expertise, exceptional customer support, and deep roots in the food and beverage industry, TriCore is entering an exciting phase of growth and innovation.
Why This Opportunity?
Lead and develop a growing sales team
Build scalable sales processes, forecasting discipline, and performance metrics
Influence company strategy alongside executive leadership
Partner across Sales, Engineering, Innovation, and Operations
Help launch new technologies and expand market presence
Make a visible impact in a collaborative, innovative organization
The Opportunity
Reporting to the Chief Commercial Officer, the Sales Director will lead a team of Account Managers responsible for strengthening customer relationships, expanding existing business, reactivating accounts, and identifying new growth opportunities.
The successful candidate will be a coach and developer of people who can create structure, improve processes, leverage data to drive decision-making, and build organizational sales capability.
Key Responsibilities
Lead and Develop a High-Performing Team
Coach, mentor, and develop a team of Account Managers across the U.S. and Canada
Foster a culture of accountability, ownership, continuous improvement, and customer focus
Build individualized development plans and strengthen overall sales capability
Partner closely with leaders across Engineering, Operations, Innovation, and Executive Leadership
Drive Sales Growth and Execution
Lead a disciplined sales process across customer retention, account expansion, and win-back opportunities
Guide strategic account planning and opportunity qualification
Improve sales execution through complex customer buying cycles
Participate in key customer meetings and assist with strategic pursuits when needed
Ensure accurate CRM utilization, forecasting, and opportunity management
Improve Sales Infrastructure and Business Intelligence
Create visibility into pipeline health, forecasting, and sales performance
Develop and monitor meaningful KPIs and leading indicators
Translate data into actionable coaching and business recommendations
Help evaluate future sales tools, CRM platforms, reporting structures, and operational improvements
What We're Looking For
Required Qualifications
Bachelor's degree or equivalent combination of education and experience
Five or more years of progressive sales experience, including sales leadership responsibilities
Proven ability to coach, mentor, and develop sales professionals
Experience managing pipelines, forecasting, and sales performance through a structured sales process
Experience utilizing CRM platforms and reporting tools to drive accountability and decision-making
Preferred Experience
Industrial automation, manufacturing, controls, industrial technology, engineering services, technical solutions, or related industries
Consultative, technical, or complex solution sales environments
Building sales processes, performance metrics, and scalable sales infrastructure
Leading teams through growth and organizational change
The Ideal Candidate
We are seeking a leader who is:
Strategic and forward-thinking
Highly inquisitive and intellectually curious
Entrepreneurial and growth-oriented
Data-driven and analytical
Collaborative and relationship-focused
A proven coach and developer of people
Comfortable challenging assumptions and bringing solutions
Motivated by the opportunity to leave a lasting impact on an organization
Location & Travel
Hybrid position based in Racine, Wisconsin
Travel throughout the United States and Canada, including customer visits and travel to company locations
Our client offers a competitive compensation package including base salary, incentive opportunities, comprehensive health benefits, retirement plans, and professional development opportunities.
Lauber Business Partners proudly represents TriCore in this exclusive search.
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Worksite address
racine, WI, 53404, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.