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Job description
Job Summary
Under general supervision, the Sales Lead plays a vital role in achieving the sales goals of the business unit by planning, coordinating, and managing all store operations while providing high-level customer service support. This position focuses on ensuring exceptional customer service, meeting and exceeding annual sales goals, managing inventory shrinkage, and maintaining a high quality of work life. Combining leadership responsibilities with advanced selling skills, the Sales Lead enhances customer relationships and drives sales.
At West Marine, our mission is "Know More, Get More, Boat More." We cater to customers fulfilling boating needs, completing projects, or preparing for great days on the water. Each interaction is an opportunity to exceed customer expectations and foster loyalty. West Marine is a Drug-Free Workplace and an Equal Opportunity Employer.
Supervisory Responsibilities
Guide and develop Crew Members for excellent store operations and customer service
Lead by example, greeting and engaging customers to fulfill their boating needs
Effectively prioritize and plan to drive results and meet business goals
Train Crew Members to handle various transactions and provide exceptional service
Recruit, onboard, and train high-performing Crew Members
Manage Omni-Fulfillment operations
Duties/Responsibilities
Assist in implementing store strategies to meet or exceed annual sales and contribution goals
Work with the team to grow wholesale business and market share through planning and goal setting
Ensure the store and staff exemplify our brand and service, adhering to promotional programs and proper display of sale items
Actively participate in and coach the team on programs and procedures that drive sales
Maintain a neat, clean, and organized store while complying with safety and Asset Protection standards
Develop strategies to achieve West Advantage membership and Private Label penetration goals
Oversee front-end activities, including greeting customers, processing transactions, and managing add-on sales
Provide high-level customer support with expertise in boating products, building and maintaining customer relationships
Recommend additional items and services that complement customer needs
Accurately manage register transactions and handle returns/complaints graciously
Complete and distribute tasks from Daily, Weekly, Monthly, and Master Checklists
Ensure compliance with legal requirements and store policies to maintain stability and reputation
Verify that Asset Protection standards are met
Protect Crew Members and customers by ensuring a safe and clean store environment
Maintain professional knowledge through company and industry-sponsored training
Available to work a flexible schedule including nights, weekends, and holidays
Serve as “Manager on Duty” during assigned shifts
Perform other job-related responsibilities as assigned
Additional Duties May Include
Ensure accuracy through perpetual counts, cycle counts, product receiving, RTVs, damages, and truck put away
Manage pricing, execute price changes, and conduct price audits
Plan and execute merchandising resets and maintain Planogram (POG) integrity
Manage supply orders while adhering to budget standards
Drive clearance execution strategy and sell-through
Ensure payroll is processed accurately and on time
Maintain operations by coordinating and enforcing operational and personnel policies
Required Skills/Abilities
Strong verbal and written communication skills
Excellent sales and customer service abilities
Attention to detail and strong organizational skills
Proven ability to meet deadlines and manage time effectively
Strong analytical and problem-solving capabilities
Effective supervisory and leadership skills
Ability to prioritize and delegate tasks appropriately
Proficient in Microsoft Office Suite or related software
Education and Experience
High school diploma or equivalent
Two years of related experience preferred
Physical Requirements
Continuous standing and walking throughout the retail space
Ability to wear and communicate through a headset continuously
Frequent climbing, bending, stooping, and twisting
Occasionally operate equipment, including forklifts
Must be able to lift up to 50 pounds to shoulder height unassisted frequently
Other Requirements
Minimum age of 18 years old
West Marine offers a wide range of benefits, which include medical/dental/vision, various voluntary benefits, 401k, and paid time off. To view eligibility and additional information on these benefits, along with starting pay ranges for select states, please visit our benefits page at
Join us at West Marine and help us provide the best boating experience for our customers!
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.