Job description
About Medical Guardian:
Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 14 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we are redefining what it means to age confidently and independently.
We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose.
The Role:
We're hiring the technical builder of record for Salesforce Marketing Cloud. Lifecycle Marketing defines the strategy, maps each journey and touchpoint, builds emails in Knak, and owns deliverability, SMS deployment, and quality at send. Marketing Analytics & Insights owns broader external reporting. You own everything underneath and in between: the data layer, the technical builds, platform governance, integrations, internal SFMC reporting, and the accuracy of every data flow into our Salesforce instance and reporting platforms. Strong SQL is the backbone of this job, and you'll work in lockstep with both teams across multiple brands and business units.
What You’ll Do:
Data Engineering & SQL (core of the role)
Design, build, and maintain data extensions, attribute groups, and relational data models in Contact Builder
Write and optimize advanced SQL query activities for segmentation, suppression, deduplication, and reporting
Build and monitor recurring data feeds and imports (file-based and API-driven); validate field mappings and personalization data; troubleshoot data-flow and data-extension timing issues before they hit send schedules
Build and maintain sendable-audience logic to Lifecycle's specifications: filtered lists, exclusion and suppression frameworks, and engagement-based segments
Journey & Automation Build
Configure Journey Builder journeys end to end (entry sources, entry/exit criteria, decision splits, wait steps, goals) from Lifecycle's specifications, including retroactive and evergreen programs
Build and maintain automations in Automation Studio: scheduled imports, query chains, file drops, and triggered sends
Develop the AMPscript and SSJS powering personalization and dynamic content in the emails Lifecycle builds in Knak
Run technical QA and UAT (data validation, personalization logic, journey behavior) ahead of Lifecycle's creative and send-quality review
Platform Governance & Data Protection
Monitor contact counts and Super Message usage against contract entitlements; forecast growth and flag overage risk early
Implement deduplication, suppression, and archival strategies to control billable contact volume
Maintain the consent and compliance infrastructure behind Lifecycle's sends: preference-center data workflows, CCPA/CPRA opt-out processing, suppression lists, and A2P 10DLC registrations
Enforce data-segregation standards for our healthcare business unit, keeping health data strictly separated from marketing data in partnership with legal/compliance
Maintain naming conventions, documentation, and version control; follow controlled release and rollback practices (SFMC has no native sandbox, so discipline is the safety net)
Integrations & Data Flow
Maintain and extend Marketing Cloud Connect; validate SFMC-to-Salesforce object mapping and sync engagement data (sends, opens, clicks, bounces, unsubscribes) for a complete, accurate member view
Keep the Knak-to-SFMC integration healthy so Lifecycle's email builds sync cleanly into Content Builder
Build and maintain REST and SOAP API integrations (installed packages, authentication, triggered sends, data import/export) with Salesforce and third-party platforms
Support lead lifecycle data flows and lead-count integrity between systems
Reporting & Analytics Enablement
Own internal SFMC reporting: system data views, send and journey performance, and data-quality monitoring
Guarantee accurate SFMC and Salesforce data pipes into the Marketing Analytics & Insights team's broader reporting platforms; investigate and reconcile discrepancies at the source
Partner with Marketing Analytics & Insights on measurement handoffs and evaluation of emerging capabilities (e.g., Data Cloud, audience activation to paid media)
Required Qualifications:
3-5+ years of hands-on SFMC experience across Email Studio, Journey Builder, Automation Studio, and Contact Builder
Advanced SQL within SFMC query activities; fluency with system data views
Proven experience with data extensions, recurring imports/feeds, and relational data modeling
AMPscript proficiency, working knowledge of SSJS, and HTML/CSS for email
REST and/or SOAP API integration experience in the Salesforce ecosystem
Marketing Cloud Connect and Salesforce CRM data model experience
Strong technical QA discipline; able to define testing requirements and validate builds independently
Must be legally authorized to work in the United States without current or future employer sponsorship.
Preferred Qualifications:
Salesforce Marketing Cloud Engagement certifications (Developer, Administrator, Consultant, and/or Email Specialist)
Experience with regulated or healthcare-adjacent marketing data (HIPAA awareness, PHI segregation)
Familiarity with Data Cloud, Einstein features, or reverse-ETL audience activation
Multi-brand or multi-business-unit SFMC environments
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick Time Off & Holidays)
Company Paid Short Term Disability and Life Insurance
Retirement Plan (401k) with Company Match
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.