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Job description
Regional Event Marketing Manager
The Regional Event Marketing Manager is responsible for managing a team of Event Marketing Managers and Event Marketers within their designated region. This individual is accountable for their direct report's performance, ability to exceed revenue targets, maintain budgets, and the successful execution and operations of the Event Marketing Department.
Essential Duties and Responsibilities:
Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up
Identify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region.
Responsibility for budgeting and staffing for identified local events
Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
Manage event marketing material and equipment set up and tear down
Collaborate with Leadership Team to grow brand presence within the local assigned region
Recruit, hire, train and develop District Event Marketing Managers and Event Marketers to create accountability through established Event Marketing goals and KPIs
Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
Track and report event metrics to evaluate performance and ROI of events
Responsible for exceeding sales lead quotas based upon established KPIs
Performs other duties as assigned by Directors.
Experience and Minimum Qualifications:
Bachelor's Degree preferred, or equivalent combination of education, training, and experience.
5 + years of experience of successful multi-unit management positions in direct-to-consumer industries
Strong recruiting and training skills
Experience with large scale budgeting and planning with proven track record of managing on a multi-unit or regional level-sales management experience a plus.
Excellent written and verbal communication skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Knowledge of current best practices and new strategies for event marketing
Travel within the assigned territory as needed
Ability to work evenings and/or weekends and pre-scheduled events
Valid driver's license with reliable transportation to/from assigned events
Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball".
Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality.
Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Preferred Knowledge, Skills, Abilities or Certifications:
Experience in lead generation and/or experiential marketing
Previous management position(s) in Direct-to-Consumer marketing
Experience in multi-unit management
Previous experience in home improvement event marketing
Travel Requirements:
50% travel required.
Occasional overnight travel required.
Equal Opportunity Statement
Leaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Worksite address
seattle, WA, 98127, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.