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Job description
The Senior Account-Based Marketing Manager’s mission is to strategically lead and scale Culture Amp’s multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue. The ideal candidate is an expert B2B growth marketer who operates with a high degree of autonomy and possesses strong experience scaling global ABM programs.
As a senior leader within the Global Demand Generation team, you will design and champion our overarching ABM programs. You will own the strategic deployment of 1:few (industry and cohort-aligned), and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. This role is responsible for the ongoing optimization and account research via the 6sense platform, and will partner closely with Global & Regional leadership to drive high-value New Logo acquisition and support Expansion (Customer) cross-sell motions.
Responsibilities:
Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
Establish measurement frameworks and campaign metrics alongside marketing analytics teams
Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.
What You Bring to Our Camp Skills and Qualifications:
Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
Strong experience partnering with cross-functional project teams and working in a matrixed environment.
A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.
Preferred Qualifications:
Experience with ABM orchestration platforms (6sense certification is highly preferred).
Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
Experience launching successful industry-specific (vertical) ABM motions from scratch.
A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.