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Job description
Compensation: $120,000 - $130,000 / year
Department: Lifestyle
Location: PURPLE New York
Compensation: $120,000 - $130,000 / year
Description
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success. Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who We Are
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success. Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are
We seek a Senior Account Director with an insatiable passion for food, mixology, and the magic of hospitality to lead high-profile restaurant, bar, and beverage accounts. You’ll blend PR strategy with creative genius to launch Michelin-starred concepts, curate immersive dining experiences, and turn chefs into household names. If you live for the buzz of a packed restaurant opening and dream in press headlines, this is your stage.
Key Responsibilities
Culinary Storytelling & Campaign Leadership
Design bold PR strategies for celebrity chefs, luxury hotel F&B programs, and emerging drink brands.
Brainstorm experiential campaigns—think pop-ups in unexpected locales, chef-artist collaborations, or viral cocktail competitions.
Craft narratives that transcend food: Position clients as cultural icons (e.g., linking Francis Mallmann’s fire feasts to sustainability trends).
Media Mastery
Secure coverage in top-tier food, lifestyle, and business outlets (NY Times Food, Eater, Food & Wine, Bloomberg Pursuits).
Cultivate relationships with critics, editors, and influencers who shape dining trends.
Leverage global agency networks to amplify stories across APAC, EMEA, and Americas markets.
Client Partnership
Serve as a trusted advisor to restaurant groups, chefs, hotel groups, and beverage innovators.
Navigate high-stakes moments: restaurant openings, crisis comms (e.g., supply chain scandals), and brand reinventions.
Team Mentorship & Growth
Lead a team of account managers and creatives, fostering a culture of curiosity and precision.
Collaborate with in-house content creators, social media strategists, and event producers to deliver 360° campaigns.
New Business Innovation
Identify and pitch prospects in emerging spaces: non-alcoholic spirits, farm-to-table tech, and Web3 dining experiences.
Develop proposals that showcase creative flair and ROI-driven results.
Skills, Knowledge and Expertise
8–10+ years in PR/communications, with 5+ years focused on restaurants, beverages, or luxury hospitality (agency experience mandatory).
Portfolio of campaigns that generated national headlines, awards, or viral buzz.
Rolodex of top food critics, editors (e.g., Pete Wells, Helen Rosner), and influencer-chefs.
Deep understanding of culinary trends (e.g., regenerative dining, zero-proof mixology) and the media landscape.
Passion for creative risk-taking: You’ve pitched a client’s tasting menu as performance art or turned a bar into a NFT gallery.
Bachelor’s degree in PR, Journalism, Culinary Arts, or related field.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.