Job description
Job Summary
Aptive is seeking a Senior Analyst to support SAMHSA's 988 Suicide & Crisis Lifeline Awareness initiative. In this role, the Senior Analyst leads the design of project solutions and manages key analytical and data-driven workstreams that underpin the program's communications and public health impact. This includes guiding the development of requirements, analyzing project proposals, and recommending approaches across a program that spans paid media, digital engagement, performance measurement, and data visualization. The Senior Analyst works closely with the Program Manager, SAMHSA's 988 Communications Team, and internal subject matter experts to ensure that analytical findings are translated into actionable insights and strategic recommendations that advance awareness and utilization of 988 across the United States.
Primary Responsibilities
Key responsibilities include coordinating data validation across internal teams and external stakeholders and support campaign measurement and evaluation activities, including assessing paid media performance, monitoring audience exposure and behavior change indicators, and synthesizing findings into reports and recommendations for SAMHSA. Additional responsibilities include formulating specifications for deliverables, analyzing trends in 988 utilization data, supporting digital analytics and web performance monitoring, and contributing to strategic planning efforts. The ideal candidate brings strong analytical and technical skills, experience with federal health communications or public health data programs, and the ability to manage complex, multi-stakeholder projects with rigor and clarity.
Minimum Qualifications
Bachelor's degree in communications, public health, data analytics, marketing, social sciences, or a related field
Minimum of 7 years of relevant experience, including at least 4 years of supervisory or team lead responsibility
Demonstrated experience leading the design of project or analytical solutions and serving as a primary point of contact with government or senior-level clients
Experience formulating requirements, analyzing project proposals, and recommending optimum approaches to complex, multi-workstream programs
Proficiency with data visualization tools, particularly Tableau, including dashboard development, maintenance, and publication
Experience collecting, analyzing, and synthesizing quantitative and qualitative data to evaluate program or campaign performance
Strong analytical skills with the ability to interpret trends in utilization, engagement, or behavioral data and translate findings into clear insights and recommendations
Experience producing formal deliverables such as performance reports, evaluation plans, and data dashboards for government or executive stakeholders
Ability to manage multiple concurrent workstreams and coordinate across internal teams and external partners
Strong written and verbal communication skills, including the ability to present complex analytical findings to non-technical audiences
Ability to obtain and maintain a Public Trust security clearance (Tier II)
Desired Qualifications
Prior experience supporting federal health communications or public health programs, particularly with SAMHSA
Familiarity with the 988 Suicide & Crisis Lifeline, behavioral health crisis services, or suicide and substance use prevention data
Experience supporting paid media measurement and evaluation, including KPI development, performance benchmarking, and campaign effectiveness analysis
Knowledge of web analytics platforms and SEO performance monitoring in support of federal digital properties
Familiarity with the OMB Paperwork Reduction Act (PRA) process as it applies to survey research and data collection activities
Experience coordinating data validation with multiple stakeholders, including government agencies, grantees, and third-party administrators
Knowledge of federal data governance, privacy requirements, and security frameworks relevant to handling public health data
Familiarity with digital asset management systems such as Canto or similar platforms
Experience with awareness tracking methodologies, including periodic surveys and longitudinal behavioral data analysis
About Aptive
Aptive partners with federal agencies to achieve their missions through improved performance, streamlined operations and enhanced service delivery. Based in Alexandria, Virginia, we support more than a dozen agencies including Veterans Affairs, Transportation, Defense, Homeland Security and the National Science Foundation.
We specialize in applying technology, creativity and human-centered services to optimize mission delivery and improve experiences for millions of people who count on government services every day.
Founded: 2012Employees: 300+ nationwide
EEO Statement
Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.
Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.