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Job description
THIS IS A FULL TIME ROLE IN NYC - MY CLIENT CANNOT SPONSOR AT THIS TIME
Senior Director, Analytics
Overview
A leading, global media and entertainment organization is seeking a Senior Director of Analytics to lead a high-impact, business-facing analytics function. This individual will oversee a team responsible for delivering insights across content performance, audience behavior, and revenue optimization, partnering closely with senior leadership across Product, Marketing, and Ad Sales.
This is a highly visible role focused on shaping data strategy, driving monetization insights, and scaling analytics capabilities across a complex digital ecosystem.
Key Responsibilities
Lead and develop a team of analysts and analytics leaders across multiple business verticals
Partner with executive stakeholders to define analytics strategy tied to audience growth, engagement, and revenue performance
Oversee reporting and insights across digital platforms (web, mobile, streaming/OTT)
Translate complex data into clear, actionable insights for non-technical stakeholders
Drive KPI development and standardization across content, marketing, and advertising functions
Collaborate with Data Engineering to ensure scalable, reliable data pipelines and models
Influence experimentation strategy (A/B testing, user segmentation, performance optimization)
Build executive-level dashboards and deliver regular business reviews
Establish best practices around data governance, quality, and analytics frameworks
Qualifications
10+ years of experience in analytics, business intelligence, or data strategy
5+ years in leadership roles managing high-performing analytics teams
Experience within media, entertainment, streaming, digital publishing, or ad-supported platforms strongly preferred
Strong proficiency in SQL and experience with modern BI tools (Tableau, Looker, Power BI, etc.)
Familiarity with cloud data environments (Snowflake, BigQuery, Redshift, etc.)
Experience working cross-functionally with Product, Marketing, and/or Ad Sales teams
Strong understanding of digital KPIs (engagement, retention, LTV, ad revenue, etc.)
Proven ability to influence senior stakeholders and drive strategic decision-making
Nice to Have
Experience with experimentation platforms (Optimizely, Amplitude, etc.)
Exposure to subscription or ad-supported business models
Background in data modeling or working closely with data engineering teams
Familiarity with audience segmentation and personalization strategies
Why This Role
High visibility role with direct impact on business strategy and revenue growth
Opportunity to shape and scale analytics across a modern digital media ecosystem
Collaborative, fast-paced environment with strong executive buy-in on data
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.