Senior Brand Manager, DMN

Job description

At DICK'S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

OVERVIEW:

Job Duties & Responsibilities

Lead Brand Strategy & Market Positioning

Manage and evolve DMN's brand strategy, positioning, value proposition, messaging architecture, and market narrative

Develop and maintain the core vision, strategic storyline, and external voice for DMN, ensuring alignment with both DMN priorities and the broader DICK'S Sporting Goods brand

Partner with Creative teams to establish and govern the visual identity, tone, presentation standards, and storytelling approach for all market-facing materials

Oversee the development of evergreen and campaign-based marketing assets, including the DMN website, microsite content, sizzle reels, sales collateral, case studies, thought leadership, and executive presentations

Own the integrated content strategy and editorial calendar across sales enablement and external marketing channels

Develop strategies that expand awareness, consideration, and adoption of DMN among both endemic and non-endemic advertisers and agency partners

Monitor industry trends, competitive activity, and emerging market opportunities to continuously refine positioning and messaging

Drive Go-to-Market Strategy, Industry Engagement & External Communications

Lead integrated go-to-market planning for new products, capabilities, partnerships, measurement solutions, and strategic initiatives

Partner with Product, Sales, Analytics, and Operations teams to ensure coordinated launch execution and market readiness

Develop launch strategies, activation plans, and sales enablement resources that support commercial adoption and revenue growth

Own planning and execution for industry events, sponsorships, conferences, speaking opportunities, customer activations, and partner engagement programs

Identify and activate key industry and seasonal marketing moments that increase awareness, engagement, and consideration among advertisers, agencies, and partners

Develop and manage DMN's newsletter strategy, editorial calendar, distribution, and performance measurement

Partner with Corporate Communications and Investor Relations teams to support earnings-related narratives, strategic announcements, industry milestones, and external communications opportunities

Collaborate with Communications and Public Relations teams to develop integrated paid, owned, earned, and social communication strategies that strengthen DMN's market presence

Manage relationships with external agencies, marketing partners, and vendors supporting communications, events, and activations

Build Organizational Enablement, Communications & Budget Management

Establish and manage internal go-to-market processes, launch frameworks, and governance models

Develop internal communications plans that improve awareness, alignment, and adoption of DMN capabilities across the enterprise

Lead educational sessions, roadshows, town halls, and training opportunities that strengthen internal understanding of DMN's value proposition and capabilities

Build advocacy across key internal stakeholder groups, including Merchandising, Marketing, eCommerce, and Vendor Management teams

Partner closely with Corporate Communications, Public Relations, Enterprise Events, and Executive Leadership teams to ensure consistency across strategies and messaging

Develop reporting frameworks and KPIs to measure the effectiveness of brand, communications, events, content, and go-to-market initiatives

Manage annual marketing, event, activation, and communications budgets, ensuring investments align with strategic priorities and business objectives

Evaluate sponsorships, events, agency relationships, and marketing programs to maximize business impact and return on investment

Developing Talent and Teammate Engagement

Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset

Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality

Develop talent through coaching, feedback, mentorship, exposure, and stretch assignments that support individual career growth and organizational priorities

Create development opportunities that strengthen capabilities across brand strategy, communications, go-to-market planning, and industry engagement

Foster a culture of collaboration, innovation, accountability, and continuous improvement

Partner with department leadership to establish strategic staffing and succession plans and successfully deliver on proposed staffing objectives

QUALIFICATIONS:

Bachelor's Degree in Marketing, Advertising

7 - 10 years of experience

Retail Media Network experience preferred

Product Marketing or Go-to-Market experience preferred

Strategic Communications experience preferred

Event Planning preferred

Advanced experience with Microsoft PowerPoint and Excel

Familiarity with project management and collaboration tools

Experience with Salesforce and CRM platforms

Experience with marketing automation and communication platforms

Strong Leadership and effective communication skills

Familiarity with Media, Advertising preferred

Experience in Brand Marketing, Go-to-market strategy, Product Marketing, or Digital Marketing

Experience developing positioning, messaging and integrated launch strategies for B2B media, tech or retail organizations

Strong storytelling and presentation development capabilities

Ability to balance strategic planning with hands on execution

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VIRTUAL REQUIREMENTS:

At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

Cameras must be on during all virtual interviews.

AI tools are not permitted to be used by the candidate during any part of the interview process.

Offers are contingent upon a satisfactory background check which may include ID verification .

If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.