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Job description
Our client in the luxury space is looking for a senior brand manager to join their team!
Title: Sr. Brand Manager
Employment Type: Freelance/ Contract
Assignment Period: October 2026 – March 2027
Location: NYC
Onsite: Hybrid
Position Overview
We are seeking an experienced marketing leader to support a core franchise business during a temporary assignment. This role serves as the day-to-day business lead, partnering closely with commercial, consumer engagement, communications, media, CRM, agency, and internal stakeholders to drive business performance, consumer growth, recruitment, and on-premise leadership. The ideal candidate brings strong business acumen, consumer understanding, commercial judgment, and cross-functional leadership, along with a passion for premium brands, culture, hospitality, and occasion-led marketing.
Key Responsibilities
Lead Core Franchise Business & Brand Stewardship
Serve as the day-to-day business lead for the core franchise.
Identify growth opportunities across consumer segments, occasions, and channels.
Steward brand codes, visual identity, creative development, asset approvals, and internal alignment.
Drive Consumer Growth & Recruitment
Lead initiatives focused on consumer recruitment and household penetration growth.
Partner with media, CRM, consumer engagement, business intelligence, and agency teams to develop and execute growth plans.
Support consumer acquisition, participation, and recruitment strategies across the franchise.
Own the core franchise on-premise strategy.
Lead bartender advocacy, education, and training initiatives.
Oversee trade-engagement programs and related development initiatives.
Identify and develop new recruitment occasions and casual socializing platforms.
Help define the brand’s role in emerging social, hospitality, and gathering occasions.
Qualifications:
6+ years of marketing experience within beverage alcohol, hospitality, or lifestyle brands.
Strong commercial and brand-management experience.
Experience leading consumer-growth initiatives and occasion-led marketing.
Strong understanding of on-premise strategy and trade advocacy.
Experience managing agencies and cross-functional stakeholders.
Strong project-management, communication, and presentation skills.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.