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Job description
Confidential Search
Role Overview
We are seeking a Senior Brand & Marketing Manager to take ownership of brand expression, narrative, and campaign delivery for an ultra-luxury real estate and lifestyle platform.
This is a brand-first role , not a channel-first or performance marketing position. The focus is on taste, consistency, and long-term brand equity , ensuring every touchpoint — visual, verbal, digital, and experiential — feels intentional, elevated, and world-class.
You will work closely with senior leadership in a founder-led environment , translating vision into clear brand execution while managing agencies and partners to a very high standard.
Key Responsibilities
Brand Ownership
Own the brand narrative, tone of voice, and visual direction
Act as the brand guardian across all internal and external touchpoints
Ensure consistency across digital, physical, and experiential brand expression
Campaign Strategy & Storytelling
Develop brand-led campaigns rather than calendar-driven content
Ensure storytelling is refined, emotionally intelligent, and aligned with luxury positioning
Marketing & Go-To-Market
Oversee brand and marketing strategy across digital, social, PR alignment, and partnerships
Balance commercial objectives with long-term brand integrity
Support launches, announcements, and high-visibility moments
Content & Social Oversight
Direct content strategy and creative output across platforms
Ensure social presence is editorial, intentional, and elevated
Guide execution without chasing trends that dilute brand equity
Partnerships & Cultural Alignment
Identify and manage brand-aligned partnerships across hospitality, wellness, fashion, culture, and lifestyle
Ensure collaborations enhance credibility and positioning
Agency & Stakeholder Management
Brief and manage creative, digital, PR, and production agencies
Hold partners accountable to brand standards, timelines, and output quality
Serve as the central point of alignment across stakeholders
AI & Modern Marketing
Use AI tools thoughtfully to support ideation, planning, and efficiency
Stay current with emerging tools while maintaining brand discipline
What We’re Looking For
8–12 years’ experience in brand-led marketing roles
Proven ownership of brand positioning and campaign storytelling
Background in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyle
Strong taste level and understanding of restraint and nuance
Comfortable operating in founder-adjacent environments
Experienced managing agencies and cross-functional teams
AI-literate and future-focused, without being trend-driven
What This Role Is Not
Not a performance marketing role
Not a social media manager role
This role owns brand and marketing direction , not channel execution.
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Worksite address
miami, FL, 33222, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.