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Job description
Senior Demand Generation Manager (B2B Digital Marketing)
Atlanta, GA (Hybrid) | Or Other Location, Fully Remote
Full-Time | Reports to Director of Demand Generation
LeadCoverage
Is a high-growth B2B marketing and PR agency driving measurable revenue for our clients in the logistics industry. We deliver full-funnel demand generation, powered by inbound, ABM, paid media, content, and sales enablement. Our team combines strategy, data, and AI-driven insights to turn pipeline into predictable growth.
AI-Forward Approach:
We are actively integrating AI into our workflows, campaign strategy, and execution, leveraging it to drive smarter targeting, faster insights, and more scalable demand generation for our clients. This is a core part of how we innovate and stay ahead.
The Role
We’re hiring a Senior Account Manager, Demand Generation to lead strategy and execution across a portfolio of B2B clients. This is a hybrid strategist + operator role, ideal for someone who can own client relationships, build smart demand gen strategies, and collaborate cross-functionally to execute high-performing campaigns. You’ll work closely with specialists across paid media, content, PR, and marketing automation (HubSpot) to deliver integrated programs that drive qualified pipeline and ROI.
What You’ll Do
Serve as the primary client lead and strategic advisor
Translate business goals into data-driven demand generation strategies
Build and own quarterly and annual marketing plans
Lead client communication, reporting, and performance reviews
Plan and optimize multi-channel campaigns (Demand Gen, PR, paid search, email, content, ABM, and CRM data tracking)
Partner with internal teams to execute full-funnel programs
Leverage HubSpot and analytics tools to track performance and optimize campaigns
Ensure consistent, high-quality execution across all channels
Performance & Growth Optimization
Analyze KPIs including lead quality, conversion rates, and ROI
Identify opportunities to improve efficiency and scale performance
Test and implement new channels, tools, and AI-driven approaches to demand generation
What We’re Looking For
4–7 years of experience in B2B digital marketing or demand generation (agency experience strongly preferred)
Proven track record of managing client relationships and driving measurable results
Hands‑on experience with HubSpot (preferred) or similar marketing automation platforms
Data-driven mindset with strong analytical skills
Excellent communication, presentation, and project management abilities
Bonus: Experience in logistics B2B marketing
Why Join LeadCoverage
Work with a high-performing, growth-focused team
Be part of an AI-forward marketing organization shaping the future of demand generation
Competitive compensation + performance bonuses
Health, dental, and vision insurance
401(k) with 3% company contribution
Hybrid work model (Atlanta-based preferred)
Fast-paced, entrepreneurial environment where your ideas matter
Work for the marketing leader in the logistics industry
Ideal Candidate Profile
Titles: Senior Account Manager, Demand Generation Manager, Digital Marketing Manager, Growth Marketing Manager
Tools: HubSpot, Google Ads, LinkedIn Ads, CRM/Marketing Automation
Skills: Demand Gen Strategy, ABM, Paid Media, Analytics, Client Management
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Worksite address
atlanta, GA, 30383, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.