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Job description
About the Team
Our team drives awareness and preference for the Roku brand, products, and platform by educating consumers about Roku’s unique experience and benefits.
About the Role
We’re looking for a Senior Device Sales Marketing Manager to lead our marketing strategy, driving device sell‑through across retail, e‑tail, and direct‑to‑consumer channels.
Salary (California Only)
The estimated annual base salary for this position is between $300,000 and $400,000. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and geographic location.
What you’ll be doing
Own the holistic, cohesive marketing strategy, planning, and tactical execution of major retail moments (holiday, Back to School, etc.) across all sales channels.
Serve as the senior marketing counterpart and strategic partner to Roku’s Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals across retail, e‑tail, and direct‑to‑consumer.
Partner with Retail Channel Marketing to develop and execute in‑store merchandising, fixture and display programming, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion.
Lead e‑tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others) in partnership with Media Distribution, Paid Marketing, and other teams.
Spearhead structured A/B tests across product listings, promotional offers, sponsored placements, and creative content to identify and scale the strategies and tactics that drive optimal conversion.
Provide guidance on retailer co‑op and MDF budgets, ensuring dollars are allocated with rigor and accountability, directing spend to the highest‑impact programs, and tracking ROI against clear performance metrics.
Drive sales marketing on Roku.com by developing distinct value propositions, promotional offers, and marketing strategies that give consumers compelling reasons to buy directly from Roku.
Design and lead a continuous test‑and‑learn program across creative effectiveness, promotional mechanics, audience targeting, and channel mix using a data‑driven, always‑learning mindset.
Partner cross‑functionally with Product, Creative, Finance, Retail Sales, and broader Marketing leadership to ensure channel marketing is coordinated and aligned to Roku’s overall device strategy and revenue goals.
Interface with VP‑ and C‑suite‑level stakeholders; present strategy, results, and recommendations with clarity and conviction.
Qualifications
Minimum 10+ years of marketing experience with a clear emphasis on sales marketing, shopper marketing, and/or channel marketing.
Deep expertise in retail marketing, including planograms, retail space strategy, in‑store display, and messaging best practices; experience with major retail partners.
Fresh retail craft and willingness to approach things differently, applying CPG‑style thinking to consumer electronics.
Demonstrated track record of driving measurable sales results through e‑tail channel optimization, including A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers.
Experience managing direct‑to‑consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC.
Familiarity with retail/e‑tail dynamics, seasonal promotional planning, and high‑velocity retail events (Prime Day, Black Friday, holiday, etc.).
Proven ability to manage and optimize large marketing budgets with clear accountability for ROI and performance against business goals.
Strong analytical skills and ability to design experiments, interpret results, and translate data into compelling strategy and action.
Comfort working at the intersection of Marketing, Sales, and Finance; ability to discuss margin, sell‑through, and return on ad spend.
Demonstrated experience presenting to and influencing VP‑ and C‑suite‑level audiences through data‑driven insights and rationale; executive presence and communication skills that instill confidence.
Cross‑functional leadership ability; capability to build alignment and drive execution across teams without direct authority.
Experience in consumer packaged goods is a plus.
AI Skills
We value candidates who have used AI tools or automation to move faster, raise the bar, and scale impact. Experience with agentic engineering toolchains—including coding harnesses such as Claude Code, Cursor, MCP servers, custom skills, or agent frameworks—will be highly regarded. Applicants should be able to describe projects where they shipped real work with these tools and demonstrate the ability to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent’s help.
Hybrid Working
Roku encourages collaboration in the office Monday through Thursday, with Friday generally flexible for remote work unless a role requires five‑day in‑office attendance.
Benefits
Roku offers a comprehensive benefits package that includes health insurance (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Additional benefits include equity awards, parental leave, wellness benefits, and paid time off, along with global access to mental health and financial wellness resources. Local benefits may vary by location; details specific to your area should be confirmed with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to .
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Worksite address
santa monica, CA, 90403, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.