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Blue Cross and Blue Shield of North Carolina

Senior Digital Product Analyst - UX & AI Content

northern, KY

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Job description

Blue Cross and Blue Shield of North Carolina seeks a Senior Digital Product Analyst to optimize the holistic customer experience across BCBSNC’s online solutions. You will lead data-driven strategic recommendations to improve user experience and drive business value, aligning content, IA, and AI-ready practices with accessibility and ADA compliance.

Responsibilities include governing digital content, refining information architecture, and driving performance through analytics and user research,

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