This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
What You’ll Do
As the Senior Director of Analytics, you will support the Ad Sales team by providing thought leadership and strategies to deliver analytics support for Ad Sales and to execute Ad campaigns on the YouTube platform for client brands with high brand relevance, consistency, and efficiency. Success in this role will require an experienced digital marketing analytics professional with a history of successfully utilizing data driven strategies on YouTube or similar platforms. Since Spotter is a data driven organization, the successful candidate needs to be comfortable leading an analytics team as well as being hands‑on in analytics and data science. We are committed to constantly testing and refining our understanding of the YouTube platform with improved marketing return and incrementally.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high‑performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Provide thought leadership and analytics support to the Ad Sales team to achieve their sales goals
Provide data driven strategies to support the Ad Ops team in setting up, managing, executing, and analyzing YouTube ad campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized while hitting strict ROI goals
Collaborate with cross-functional stakeholders, such as Ad Ops, Finance, Ad Sales, Marketing, and the Creator Community
Analyze and report on the performance and impact of marketing campaigns and initiatives, using data‑driven insights and best practices
Leverage your analytics skills and operational expertise to drive and optimize planning and executing multiple ad campaigns
Build various lookalike models to understand viewers of specific YouTube content and their brand affinities
Mentor and coach team members to enhance capabilities around creating high‑quality, comprehensive executive summaries and improve overall storytelling with effective presentations
Research and monitor marketing trends and competitive landscape and identify new opportunities for growth and innovation
Continuously ideate, implement, and measure results of A/B testing for campaign targeting to optimize for conversions
Perform regular tracking and analysis of campaign performance. Prepare and deliver performance reports identifying successes and opportunities for improvement
Who You Are
We strongly encourage you to apply even if you don’t tick ALL of these boxes.)
BS in a data‑related, technical/engineering, or quantitative fields; Masters preferred
8+ years of work experience in analytics or quantitative roles
Have at least 1-2+ years of analytics experience in YouTube Ads campaign management with proven success
Experience with data mining, and/or predictive modeling, and data interpretation
Experience directly managing daily YouTube ads budgets of $250K+/day minimum
Expert level proficiency in Excel, particularly pivot tables, power pivots, data models
Expert level with SQL and/or Python / R for ad‑hoc analysis
Experience in building traditional or advanced predictive models. Experience in text mining or LLM experience is a plus.
Expert level proficiency in PowerPoint and / or Google Slides
Ability to troubleshoot data‑related issues
Direct‑to‑Consumer marketing experience is preferred
Highly knowledgeable with Google Ads platform, bidding and targeting, keywords and audience research, ad creative testing
High level of accuracy and attention to detail
Experience doing competitive analysis and providing recommendations
Openness and ability to learn new concepts and systems quickly
Proficient at managing multiple projects and able to organize, prioritize and structure workload
Passion for the digital media space in general and YouTube in particular is preferred
Expertise in visualizing and manipulating big datasets
Exceptional communication and storytelling skills for external technical and non‑technical audiences
Why Spotter
Medical and vision insurance covered up to 100%
Dental insurance
401(k) matching
Stock options
Complimentary gym access
Autonomy and upward mobility
Diverse, equitable, and inclusive culture, where your voice matters
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.
Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.
#J-18808-Ljbffr
Worksite address
culver city, CA, 90232, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.