Senior Director - International Brand Experience

Job description

The Senior Director - International Brand Experience is responsible for building and executing marketing plans that achieve Inspire International’s business ambitions and brand vision. This includes clearly defining consumer targets and insights, monitoring competitive activity, identifying white space, leading the annual brand planning process, and spearheading the development of multi-year growth strategies that strengthen brand focus, topline sales, field support, speed to market, and create global consistency with flexibility for local market adaptation.RESPONSIBILITIESAnnual Brand Planning and Marketing Plans: Lead the International cross-functional annual brand planning process, including global marketing calendars, priorities, and annual budget requirementsBuild global marketing plans that advance International business ambitions and brand visionTranslate brand priorities into clear roadmaps, activation plans, and market-facing initiativesMonitor in-year and lead adjustments to global plans based on performance, forecasts, risks, opportunities, and market dynamicsOversee ad hoc strategic projects as part of the International growth acceleration plansConsumer Strategy: Define priority consumer targets and learning agendas that guide brand, menu, value, pricing, and activation decisionsLead insight development across segmentation, journey, attitudes and usage, and consumer performance goalsConvert consumer, cultural, category, competitive, and macro trends into actionable growth opportunitiesApply research and test learnings across product, menu, value, brand, and consumer initiativesLong-Term Growth Strategy: Spearhead multi-year growth strategies that define long-term brand, business, and consumer goals across International marketsMonitor competitive activity and market dynamics to identify white space, risks, and growth opportunitiesRecommend strategic priorities and resource allocation to achieve brand and business objectivesOversee strategic projects that accelerate International growth and market implementationTeam Management & Development: Lead brand experience and cross-functional teams to create clear ownership, faster speed to market, and disciplined executionLead, coach, and develop the brand experience teamLead and align cross-functional teams across brand marketing and growth initiatives to support field teams, franchisees, licensees, and cross-functional partners around priorities, readiness, execution, and follow-upEstablish frameworks, guardrails, and playbooks that enable global consistency and local flexibilityEDUCATION AND EXPERIENCE QUALIFICATIONS10+ years of progressive marketing experience in brand management, brand experience, or related marketing leadership roles5+ years of leadership experienceRestaurant/QSR experience required; International experience preferredREQUIRED KNOWLEDGE, SKILLS, OR ABILITIESStrategic brand marketer with a general manager mindset, strong business acumen, analytical discipline, and P&L fluencyDeep understanding of brand marketing fundamentals, including brand positioning, competitive dynamics, pricing, purchase cycle, consumer recruitment and retention, and macro trendsCreative thinker and conceptual problem-solver who can identify white space across international markets and convert insights into scalable growth strategiesStrong consumer orientation, including journey mapping, segmentation, attitudes and usage, identification of consumer targets, and insight developmentProven ability to lead annual planning, marketing calendars, budget planning, and cross-functional executionThrives in collaborative, matrixed, and cross-functional organizations with a strong ability to influence stakeholders and align teams behind a common visionAdaptable, agile leader who performs effectively in a fast-paced, international, multi-brand environmentEffective communicator with ability to speak and write concisely and persuasively across executive, internal, external, franchisee, and licensee audiencesProven track record developing high-performing teams and mentoring talentThis position is based in our Atlanta Support Center, with an expected on-site presence of 80%.#LIIBInspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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Worksite address

atlanta, GA, 30383, US

Who can apply

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