Senior Director, Investment Thought Leadership

Job description

BNY Wealth is seeking a Senior Director, Investment Thought Leadership to build and lead our investment content strategy and execution. This role will be responsible for shaping a best-in-class content marketing function focused on translating the insights of the Chief Investment Office into compelling, relevant, and timely communications for clients, advisors, and internal stakeholders.

This is a strategic leadership role for a content specialist with deep wealth management and investment communications experience - not a broad-based general marketing position. The successful candidate will define the vision, cadence, and execution model for investment-related content, ensuring our communications clearly articulate market perspectives, investment philosophy, and broader thought leadership in ways that resonate with wealth clients and the teams who support them.

Key Responsibilities

Lead the development and execution of BNY Wealth's investment content marketing strategy

Build a structured content program that supports communications to wealth advisory clients, advisors, internal partners, and the Chief Investment Office

Develop content that conveys:Investment philosophy

Market perspectives

Timely market developments

Thought leadership themes

Define the appropriate editorial and communication cadence across weekly, quarterly, bi-annual, and event-driven content

Reassess and enhance existing content forums and communication vehicles to improve consistency, relevance, and impact

Partner closely with investment subject matter experts and senior leaders to translate complex ideas into clear, compelling, and client-relevant content

Serve as the strategic owner of the content function, setting quality standards and defining what best-in-class looks like for wealth and investment communications

Produce and/or oversee the creation of high-quality investment and market content with minimal need for senior-level editing or rework

Help elevate senior leaders as thought leaders by streamlining the content development process and reducing their involvement in day-to-day editing and proofreading

Build and potentially manage a broader content capability over time, including the opportunity to hire or lead additional specialized talent as the function evolves

Qualifications

Significant experience in content marketing, investment communications, editorial strategy, or thought leadership development within wealth management, private banking, asset management, or broader financial services

Strong expertise in investment and market-related content, particularly for wealth management or high-net-worth/client advisory audiences

Deep understanding of financial topics, including:Asset classes

Federal Reserve and macroeconomic policy

Market dynamics

Investment themes

Portfolio and wealth planning concepts

Demonstrated ability to build content programs strategically, not just execute individual deliverables

Exceptional writing, editing, and storytelling skills, with the ability to translate complex financial subject matter into clear, engaging, and client-friendly content

Proven ability to work effectively with senior stakeholders, advisors, portfolio strategists, and subject matter experts

High degree of independence, judgment, and strategic thinking

Strong understanding of how content supports client engagement, advisor enablement, and thought leadership in a wealth management context

Experience working in or closely with a Chief Investment Office, investment strategy team, wealth platform, or advisory business preferred

People management or team-building experience is a plus

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.