Senior Director of Brand Management

Job description

Job Title: Fractional Sr Director of Brand Management

Location: Jacksonville, FL (hybrid 3 days onsite)

Our client, an established consumer products company operating within a highly regulated industry, is seeking a Fractional Senior Director of Brand Management to lead strategy and execution across two priority brands. This opportunity is ideal for a commercially minded CPG leader with experience owning the full brand lifecycle, from consumer insights, positioning, and innovation through commercialization, activation, and ongoing brand growth. The successful candidate will understand how to build consumer demand and deliver impactful marketing programs while navigating defined advertising and compliance requirements.

Key Responsibilities:

Lead brand strategy, annual planning, positioning, and integrated marketing

Translate brand plans into clear quarterly priorities

Manage and develop Brand Managers

Guide innovation, commercialization, and go-to-market activities

Partner with sales and trade marketing on pricing, distribution, and retail activation

Use consumer insights and syndicated data to guide investment decisions

Manage performance against revenue, profitability, and market-share objectives

Collaborate with agencies and cross-functional teams

Present recommendations directly to executive leadership

Candidate Profile:

12+ years of CPG brand management or marketing leadership experience

Experience managing established and emerging brands

Strong P&L, innovation, commercialization, and demand-generation experience

Familiarity with Circana, IRI, Nielsen, or similar platforms

Experience in food and beverage, alcohol, or another regulated consumer category preferred

Strategic, agile, collaborative, and comfortable doing hands-on work

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Worksite address

jacksonville, FL, 32290, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.