Senior Director of Brand Moments

Job description

Directors of Brand at On define the long-range vision for marketing within a specific scope. In this instance, this role focuses on our cross-functional preparation for the world's most iconic global sport and brand moments. They do this in partnership with others in the org, including our product vertical leads, commercial leads, North American leadership, and event leadership. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on our incredibly successful approach to recent landmark global activations.

In the case of this Senior Director of Global Brand Moments role, you will act as the managing director for the brand across our entire multi-year pinnacle sports strategy. What is our overall vision for this massive cultural activation—from brand campaign, to product creation and integration, to on-the-ground partnerships and physical locations? You are the hub within a spoke system, setting the vision for how this all will work and bringing the org together to make it happen. But you are also the type of leader who gets into the details, working on programming and planning, physically in person ensuring everything comes to life as imagined.

Your Mission

Set the Vision: You will need to define not just where we want to get to, but how we intend toget there on the road to LA28. These plans won’t be built alone - you’ll have the support ofproduct, brand strategists, and the commercial team - but you will need to architect them indetail. And to drive organizational buy in, you’ll need to align senior leadership and regionsaround your vision.

Drive Marketing Excellence: You need to be the voice of the brand, business, and consumerin every review - the one identifying when you believe an idea will succeed, when it won’t, andwhere there are opportunities to improve it.

Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fastgrowing brand and there are many opportunities for growth. How do we use measurement tohelp us identify new opportunities we should take advantage of, and others we should ignore?How do we use insights to rapidly change how we go-to-market, improve creativeperformance, and create new consumer connections? And how do we turn this into value notjust for marketing, but commercial and product teams as well?

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration, storytelling, and execution. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

12+ years of brand marketing experience on both the brand and agency sides,specializing in global consumer brands within sportswear or related industries.

Must have a minimum of 5 years in a managerial role, leading teams.

Must have experienceleading long-term vision setting within a Sportswear or Fashion brand.

Multiple years of experience in the world of sportswear working directly with productteams to architect long-term plans.

A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience

Experience running a wide variety of marketing programs, campaigns, and launchesthat have successfully scaled globally and across channels

Strong understanding of the premium lifestyle, sportswear and training market and itsopportunities

Curious personality who likes to challenge the status quo, has a drive to constantlyimprove and a passion for innovation: Staying up to date on new, innovative mediaactivations, ideas, and platforms that would appeal to our target consumer

Strategic mind balanced with a hands on entrepreneurial approach

Growth mindset where the brand enables commercial success and vice versa

The confidence to think and act independently, present your vision to the widerorganization and have a clear stance on how to grow your category also towards seniormanagement

An understanding of youth culture and mindset

Strong believe that most problems are actually opportunities

Good presentation skills, comfortable on stage, presenting your category vision in frontof larger audiences (internally & externally)

About the Team

You’re part of the Brand Management team at On reporting to the CMO. We expect you to bothlead and collaborate - the role will work cross functionally within the marketing team, productteam, commercial team, and beyond. You will function on your own at the start, but assemble across functional team to bring this to life.

We fully expect you to start with personal knowledge and experience in the sportswear orfashion category. You need to have a passion for sport, but also lifestyle, and understand whatit means to be premium in both of these spaces. You should obsess over the performances ofelite athletes, the innovations that make them possible, the details of the latest brandcollaborations, and devour analysis on this industry and our competitors.

We want you to bring an entrepreneurial spirit to your role and your work. Question thestatus-quo, but be ready to build the new, and bring your unique perspective into theconversation.

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.