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Job description
We have been a trusted community resource since 1980. Our reputation has been built on consistency, responsiveness, and quality. As a non-profit, community-led agency, we are able to focus on providing quality care to patients and families when they need it most, rather than being driven by profit or financial demand.
This full-time position offers competitive pay, generous benefits and a supportive work environment.
Position Summary
The Senior Director of Business Development will own the execution and performance that drives census. The Senior Director is responsible for strategic facility and provider growth, monitoring, and management. This role drives census growth, expands referral networks, and strengthens market presence through team leadership, field presence, new partnerships, and data-informed strategies.
Office Location
Pleasanton, CA
Location
Field-based expectations to Alameda and Contra Costa County
Hope Hospice follows all CDPH vaccine requirements for healthcare personnel.
Essential Duties & Responsibilities include the following. Other duties may be assigned.
Essential Duties & Responsibilities
Strategic Growth & Market Expansion
Lead team through comprehensive business development strategies to achieve census and revenue targets
Identify new market and geographic expansion opportunities
Analyze market trends and referral patterns to inform standard work for the team
Shadow team in the field to mentor and coach on best sales and marketing practices
Collaborate with leadership on strategic planning
Referral Development & Relationship Management
Build and maintain strong relationships with hospitals, physicians, SNFs, ALFs, and community partners through field-based meetings and in-services
Oversee referral pipeline management and ensure consistent growth in admissions
Represent the organization at industry events, community outreach, and networking opportunities
Ensure high levels of customer satisfaction among referral sources
Leadership & Team Management
Lead, mentor, and develop the provider and community relations team
Drive team accountability through set performance expectations and monitoring KPIs
Provide coaching on relationship building, and sales strategies and techniques
Foster a culture of collaboration, integrity, and mission-driven performance
Operational Collaboration
Partner with clinical, admissions, and operations teams to ensure seamless intake and service delivery
Align business development efforts with organizational capacity and quality standardsEnsure compliance with hospice regulations, ethical marketing practices, and organizational policies
Data & Performance Management
Track and report key performance metrics including census growth, referral conversion rates, and market share
Utilize CRM systems and analytics tools to optimize outreach and engagement strategies
Prepare regular reports and presentations for executive leadership
Qualifications
Education & Experience
Bachelor’s degree required; Master’s degree (MBA, MHA, or related field) preferred
5+ years of progressive experience in healthcare business development, preferably in hospice, home health, or post-acute care
2+ years in a management role
Skills & Competencies
Strong understanding of hospice philosophy, regulations, and reimbursement models
Proven success in driving census growth and building referral networks
Excellent leadership, communication, and negotiation skills
Strategic thinker with strong analytical and problem-solving abilities
Ability to thrive in a fast-paced, mission-driven environment
Key Performance Indicators (KPIs)
Census growth and average daily census (ADC)
Referral volume and conversion rates
Team performance and retention
Why Join Us
Opportunity to lead growth for a mission-driven hospice organization
Collaborative executive leadership team
Competitive compensation and benefits
Meaningful work supporting patients and families
Pay Range
$160K - $180K annually, with bonus potential
Hope Hospice is proud to serve our community as an equal employment opportunity employer. Everyone is valued and welcome at Hope Hospice. Our organization is committed to diversity, equity and continues to build a culture of inclusion by recruiting, screening, hiring and retaining any qualified individual without regard to age, race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, marital status, registered domestic partner status, citizenship, physical or mental disability, legally protected medical condition, family care status, military care status, veteran status or any other consideration made unlawful by Federal, state, or local laws.
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Worksite address
pleasanton, CA, 94566, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.