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Job description
At NAYA, we’re on an exciting journey - growing fast, sharing authentic, fresh, and nutritious Middle Eastern flavors, and building a team that grows right along with us.
Our mission is to share the Middle Eastern flavors that nourish and inspire us.
We are looking for an experienced, passionate person to grow with us as we live our mission. If you’re ready to lead with heart, inspire others, and be part of something bigger, NAYA is the place to make it happen.
You will love working at NAYA
We believe great people deserve great rewards. NAYA offers a comprehensive and people-focused benefits package designed to support you at work and beyond, including:
Competitive pay to recognize your impact
Paid Vacation time
Medical, dental, and vision insurance to keep you healthy and thriving
Flexible Spending Account
Commuter benefits to make life easier
Employee discounts and free NAYA meals — because we believe in enjoying what we serve
Employee Assistance, Pay on Demand, Pet Insurance, Identity Theft Protection, and much more!
At NAYA, you’ll find more than a job — you’ll find a community that values you, supports your goals, and celebrates your success.
Position Summary
NAYA is seeking a strategic, growth-oriented Senior Director of Catering and Sales to lead and scale our catering business across all markets. This role will be responsible for developing and executing a comprehensive catering and sales strategy that drives revenue, increases brand awareness, strengthens local relationships, and supports NAYA’s expansion into suburban and new markets.
The Senior Director of Catering and Sales will own the full catering business — including sales strategy, local market growth, business development, partnerships, catering operations, and field execution. This leader will work cross-functionally with Operations, Marketing, Area Managers, General Managers, and Technology to ensure a seamless guest experience and consistent growth.
This role is ideal for someone who is entrepreneurial, highly organized, data-driven, hands‑on, and excited to build scalable processes in a fast‑growing Middle Eastern restaurant brand.
Key Responsibilities
Develop and execute a company‑wide catering and sales strategy to drive meaningful revenue growth across all NAYA locations
Build annual, quarterly, and monthly catering sales plans with clear revenue targets, market goals, and growth strategies
Identify opportunities to expand catering sales in suburban markets, new restaurant openings, office parks, schools, healthcare facilities, sports organizations, local businesses, and community groups
Create local marketing sales playbooks that can be executed by General Managers, Area Managers, and field teams
Analyze sales performance, market trends, guest behavior, and competitive opportunities to adjust strategy and maximize growth
Partner with Finance and Operations to establish catering sales goals, forecasting, reporting, and profitability metrics
Business Development & Relationship Building
Develop relationships with local businesses, offices, schools, hospitals, event planners, hotels, sports teams, community organizations, and corporate partners
Identify and secure new catering accounts, repeat business opportunities, and strategic partnerships
Build a pipeline of new business opportunities in suburban and emerging markets
Partner with Marketing to create outreach campaigns, promotional strategies, sampling programs, and local store marketing efforts that support catering growth
Represent NAYA in the community through networking events, chamber of commerce meetings, grand openings, and local partnerships
Build and manage a proactive sales process, including lead generation, outreach, follow‑up, pipeline management, and account retention
Develop tools, resources, scripts, and training materials to help restaurants drive local catering sales
Establish standards for how catering inquiries, orders, guest issues, and follow‑up are managed across the business
Monitor catering performance by market, restaurant, and account to identify wins, gaps, and opportunities
Support new restaurant openings with pre‑opening catering and sales plans that help build awareness and early demand
Partner with restaurant leadership teams to ensure catering execution is operationally excellent and guest expectations are exceeded
Cross-Functional Leadership
Work closely with Marketing on catering campaigns, digital ordering, loyalty, social media, photography, promotions, and local store marketing
Partner with Operations to ensure restaurants are staffed, trained, and prepared to execute catering orders consistently
Collaborate with Technology and Digital teams to improve catering ordering platforms, reporting, guest communication, and ease of use
Partner with Training to develop catering standards, tools, and onboarding materials for restaurant teams
Create regular reporting for senior leadership on catering revenue, trends, growth opportunities, and performance against goals
What you Bring
7+ years of experience in catering sales, business development, local restaurant marketing, or sales leadership
Experience leading catering or off‑premise sales for a multi‑unit restaurant, hospitality, foodservice, or retail business
Proven track record of growing revenue, building partnerships, and creating scalable sales processes
Strong understanding of suburban market dynamics, new market expansion, and local community‑based sales strategies
Experience working closely with restaurant operations teams in a fast‑paced environment
Strong analytical skills with the ability to interpret data, identify trends, and make business decisions
Excellent communication, relationship‑building, and presentation skills
Highly organized with strong project management and follow‑through
Comfortable working in a fast‑growing company where priorities can evolve quickly
Experience with CRM systems, catering platforms, Toast, Olo, Lunchbox, or similar restaurant technology is preferred
Ability to travel regularly to restaurants and markets as needed
Success in This Role Looks Like:
Significant year‑over‑year growth in catering revenue
Increased brand awareness and catering presence in suburban and new markets
Strong partnerships and repeat business across local communities
Clear catering processes, playbooks, and expectations across the business
Consistent catering execution and guest satisfaction across all restaurants
A scalable strategy that supports NAYA’s long‑term growth
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.