About this opportunity
BlackRomance lists this Senior Director of Sales Wolverine Worldwide · Rockford , MI 10/20/2026 opportunity in rockford, Michigan. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Rockford , MI Full Time Retail/Wholesale Posted 10/20/2026
Job Description
Primary Duties:
Sets vision and strategy for the sales team; develop specific segment plans by product category, channel, and account to ensure growth in all revenue streams
Responsible for revenue and SG&A planning, target-setting and delivering the yearly goals. Works with Finance to achieve financial plan.
Oversee hiring, development and performance evaluation of a sales team and organization, appropriate for the company's growth and size
Partner with Finance and HR to establish appropriate compensation and incentive programs commensurate with corporate goals and marketplace competition
Establish training programs that fall under specific standards and expectations of excellence in presentation, product knowledge, account management and retail finance (sales, margins, and turns)
Maintains positive open lines of communication with all Wolverine Worldwide management, staff, sales peers and other departments to contribute to the smooth flow of information and efficient operation of the organization.
Drive process for all sales related tasks in assigned categories, including projections / pre-lines / key account management / sell-in strategy / sell-through strategy.
Presents selling strategy, marketing initiatives and products to key retailers, sales force and internal personnel to ensure efficient sell-in.
Win at Point-of-Sale by partnering with Marketing and implementing strategic key account management programs to drive brand goals and growth.
Maintain key customer relationships and develop and implement strategies for expanding the company's customer base in all channels
Provide input on prices in accordance with company margin targets.
Partner with Merchandising, Planning and Finance to develop all pricing policies, volume discounts, program parameters, discount terms and conditions, and other appropriate incentives.
Coordinate, lead, and signoff on forecasts in conjunction with Sales team, Merchandising and Planning and working very closely with Demand Planning and Finance.
Perform duties consistent with the company's AAP/EEO goals and policies.
Perform other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Bachelor's degree in Business, Sales, Marketing or equivalent work experience; MBA preferred.
Minimum of 10 years of sales experience in the footwear industry or equivalent experience in retail management or buying.
3+ years of experience at a senior management level, including experience managing multiple channel sales leads.
Solid business management and product management skills.
Strong understanding of the consumer, retail environment and competitive marketplace.
Thorough PC knowledge and proficiency in MS Word, Excel and Power Point.
Ability to effectively deliver product presentations to business analysts, media, retailers, sales force and large groups verbally, and express complex concepts and technical material in written format.
Ability to work under pressure and meet strict timelines while managing multiple tasks simultaneously.
Identify/evaluate problem areas and recommend effective solutions.
Strong leader, communicator and analytical thinker with the ability to build team dynamics and relationships cross-functionally.
Working Conditions:
Normal office environment.
Frequent travel is required (50% of time.).
Ability to lift and carry 50 lbs.
Flexibility to work outside normal hours to meet deadlines.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®(opens in new window), Saucony®(opens in new window), Wolverine®(opens in new window), Sweaty Betty®(opens in new window), Chaco®(opens in new window), Hush Puppies®(opens in new window), Stride Rite®(opens in new window), HYTEST®(opens in new window), and Bates®(opens in new window), along with footwear licenses for Cat®(opens in new window) and Harley-Davidson®(opens in new window). Headquartered in Rockford, Michigan, the Company's products are sold in approximately 170 countries and territories worldwide. For more information, visit in new window).In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.Wolverine Worldwide is a Certified™ Great Place To Work®.
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Worksite address
rockford, MI, 49341, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.