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Job description
Senior Director of Retail Media Walmart specific
Company: Bentonville Merchants and Vertical Rail
Team: Leads a small team of retail media and catalog specialists
About the role:
Bentonville Merchants helps brands win at Walmart. As Director of Retail Media, you lead the agency side of our business for the digital and omni Walmart accounts and serve as the firm's subject matter expert on the full Walmart digital shelf: catalog and item content, rich media, and advertising both on and off site.
This is a hands-on sales role. You will set the strategy for how our clients show up and grow on Walmart.com, run the team that executes it, and sit alongside our broker and account teams so that digital performance and retail performance are managed as one business, not two.
What you will do:
Lead the Walmart agency business
Own the strategy, delivery, and results of retail media, catalog, and off-site services across all Walmart accounts
Serve as the senior digital voice in client relationships: annual planning, quarterly business reviews, and growth recommendations
Partner with broker and account leads so that item, content, and media decisions support the sales plan and replenishment picture
Define service offerings, scope, and pricing for digital services, and identify expansion opportunities within existing accounts
Be the Walmart subject matter expert
Walmart Connect: Sponsored Products, Sponsored Brands, Sponsored Video, Display, and onsite placements; campaign structure, bidding, keyword harvesting, and budget allocation
Off-site media: CTV, Google display, DSP, and other programmatic channels that drive Walmart traffic and can be measured against Walmart sales
Catalog and content: item setup and maintenance in Supplier One, PDP optimization (titles, descriptions, attributes, imagery), rich media, and content scoring
Measurement: Scintilla / Luminate, Walmart Connect reporting, and third-party tools (Pacvue, Helium 10) to diagnose performance and prove incrementality
Stay current on Walmart platform, policy, and product changes and translate them into client action
Lead and develop the team
Manage, coach, and grow a small team of retail media and content specialists
Set standards for campaign health, content quality, reporting, and client communication
Build reusable playbooks, templates, and tooling so the team scales without adding headcount linearly
Own reporting and insight
Design the client-facing reporting cadence (weekly, monthly, quarterly) and ensure every deliverable tells a clear story: what happened, why, and what we do next
Turn data into decisions on spend, item priority, and content investment
Keep merchant-facing communication grounded in the metrics merchants care about: growth, share, and efficiency ratios rather than raw ad spend
What you bring:
5+ years in ecommerce or retail media, with at least 2 years focused on Walmart
Deep working knowledge of Walmart Connect, Supplier One, and Walmart's content and item requirements; Sam's Club MAP experience is a plus
Experience running off-site media (CTV, display, DSP) tied to retailer sales outcomes
Track record managing multiple brand accounts
Proven people leadership: you have built or run a team and can develop others
Strong analytical skills; comfortable working in Excel, ad platforms, and retailer data tools, and able to explain findings to executives
Clear, concise communicator who can present to brand leadership and work day to day with merchants and account teams
Bias toward building systems: templates, automation, and process that raise quality and cut turnaround time
Why this role matters:
Walmart is the growth engine for most of our clients, and the digital shelf is where that growth is won or lost. This role connects the two halves of our business so that clients get one coordinated strategy, delivered by people who know Walmart inside and out.
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Worksite address
bentonville, AR, 72712, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.