Job description
Who is PX
PX operates an embedded marketplace that connects consumer demand with insurance carriers and agencies. We're growing our presence with independent and captive insurance agencies, and we're looking for someone to help lead that growth.
About the Role
We're looking for a Director of Search & Display to own paid acquisition across search, display, and video — from strategy through execution, expansion, and optimization. You'll drive annual gross margin growth for your channel while operating with full ownership: building scalable systems, shaping creative direction within our brand standards, and partnering cross-functionally to lift lead conversion and overall marketplace performance. This is a role for someone with an entrepreneurial mindset who wants to fight for their channel's results and build something repeatable.
What You'll Do
Revenue Ownership
Own and achieve annual gross and net revenue targets for your channel(s)
Develop and execute channel expansion strategies to accelerate growth
Manage and optimize multiple traffic networks to maximize profitability
Communicate the resources and growth levers needed to hit performance goals
Strategy & Performance Leadership
Lead strategy across search, display, and video acquisition
Develop the creative vision for the channel within company branding and quality standards
Continuously test, iterate, and optimize campaign structure, targeting, and creative
Drive consistent multi-vertical growth aligned with seasonality and long-term scaling goals
Maintain best-practices documentation to build repeatable systems
Website & CRO Collaboration
Partner closely with the Website CRO team to improve lead conversion rates
Keep site vision aligned with traffic strategy
Provide performance insights that inform the landing page testing roadmap
Compliance & Risk Management
Ensure campaigns and messaging stay compliant with regulatory and client requirements
Proactively monitor network and regulatory changes to mitigate risk
Keep documentation of best practices, learnings, and processes organized
Team Leadership & Development
Coach, train, and develop the people on your team
Set clear accountability standards and performance expectations
Support your team's career growth and performance improvement
Stakeholder Communication
Present progress toward goals clearly and concisely to leadership
Report on margin performance, testing velocity, and growth initiatives
Advocate for your channel and back your strategic decisions with data
What You'll Bring
Experience
7+ years in performance/direct-response media, with meaningful time spent in lead generation specifically (not just brand or ecommerce)
A track record managing significant monthly media spend across search, display, and video
Expert-level, hands-on experience running campaigns in Google Ads, Microsoft Ads
Proven ability to manage multiple paid traffic networks simultaneously
Lead Gen Expertise
Deep fluency in lead gen economics — CPL, CPA, lead-to-sale conversion, and how traffic quality translates to downstream margin, not just platform-reported ROAS
Takes an analytics driven approach and has fluency in data requirements to manage performance.
Preferably has operated in both home services and insurance lead generation verticals.
Working knowledge of TCPA, DNC, and other advertising compliance requirements relevant to lead gen
Leadership & Communication
Strong leadership ability, with experience coaching and developing a team
An entrepreneurial mindset and a full ownership mentality
Excellent organizational and process skills, with a habit of documenting what works
Clear, confident communication with the ability to present performance to stakeholders
How Success Is Measured
Achievement of annual net revenue targets
Consistent year-over-year multi-vertical growth
Expansion of channel capacity and scalability
Measurable performance growth and skill development of your direct reports
Why Join Us
Join a collaborative, international team with strong growth ambitions
Opportunity to shape and influence culture and employee experience
Competitive Compensation Package: Recognizing and rewarding your impact.
Comprehensive Benefits: Health, vision, and dental insurance
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.