Senior Director, Social Media

Job description

As the Senior Director of Social Media, you will be the architect of our digital footprint and social-first brand storytelling for massive entertainment properties like Squishmallows, Pokémon, and Star Wars! Reporting to the SVP of Marketing, you will transform social platforms into engines for brand affinity, community engagement, and revenue. You will lead a high-performing global team of social media managers and content creators to ensure our brands remain the most talked-about in popular culture. Join our dynamic marketing leadership team and help us shape the future of play!

What You Will Do

Orchestrate the overarching social media positioning and lead the global strategy across TikTok, Instagram, YouTube, and emerging platforms to ensure a distinct, culturally relevant voice for every brand

Partner cross-functionally with Sales, E-commerce, and regional leaders to build "link-to-ladder" strategies, drive direct-to-consumer sales, and balance global brand positioning with local market execution

Oversee global social media budgets, manage relationships with external agencies and platform partners (Meta, TikTok, Google), and guide the development of viral-ready, vertical-first creative content

Act as the primary social expert to inform internal product development while confidently presenting social-first strategies and performance data to internal executives and external licensors (e.g., Disney, Nintendo)

Leverage platform analytics and social listening tools to identify real-time micro-trends, define critical KPIs, and translate data into actionable insights for leadership

Set the gold standard for global community management, ensuring brand reputation is protected in a 24/7 digital environment through effective crisis response and social customer service

Anticipate cultural shifts across film, fashion, gaming, and beauty to deepen our position as a lifestyle franchise brand, particularly for powerhouse properties like Squishmallows

Supervisor Responsibilities: Yes

What We Are Looking For

10+ years of experience in digital marketing or social media

At least 5 years in a senior leadership role managing high-performing teams and multi-brand portfolios

Proven track record of driving measurable growth in engagement, community sentiment, and conversion within CPG, Entertainment, Fashion, or Beauty environments

Deep, current knowledge of all major social platforms, creator economies, algorithms, and social commerce integrations (in-app shopping, affiliate models, livestream selling)

Exceptional fluency in internet culture, fandoms, and digital subcultures (ToyTok, gaming, collectors) coupled with a hands-on "creator mindset"

High proficiency with enterprise social tools (Sprout Social, Sprinklr, Dash Hudson) and a strong understanding of how licensors evaluate brand safety and performance

Exceptional storytelling, presentation, and cross-functional collaboration skills to seamlessly align Marketing, Product, PR, Sales, and E-commerce goals

A highly adaptable, fast-paced leader who can pivot strategies within hours in response to trends, cultural moments, or algorithmic changes

Comfortable with occasional nights, weekends, and travel tied to launches, events, and shoots

Nice To Have

Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field is a plus

Advanced working knowledge of paid social optimization, influencer platforms, and content performance dashboards

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

What we offer

The salary range for this position is $167,040 - $212,160/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.

Working at Jazwares

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.

Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.

Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Who We Are

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook

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Worksite address

culver city, CA, 90232, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.