About this opportunity

Ascendis Pharma lists this Senior Director, US Marketing Brand Lead - Job ID: 1627 opportunity in princeton, New Jersey. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Senior Director, US Marketing Brand Lead - Job ID: 1627

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.

Guided by our core values of Patients, Science, and Passion, we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

Position Summary

The Senior Director, US Marketing Brand Lead is responsible for leading the development of US strategic and tactical marketing and launch plans for an endocrinology rare disease product to help ensure that Ascendis optimizes value for the patients and providers we serve.

We are looking for a brand lead who demonstrates marketing excellence in brand strategy, understanding of the marketplace, and an ability to integrate deep patient and caregiver insights into impactful initiatives. This role will lead the US planning for the a new rare disease product launch and will work closely with cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.

The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis's Princeton, NJ location to collaborate with team members and colleagues.

Key Responsibilities

Implement initiatives that maintain a detailed understanding of key patient and provider needs in rare disease with a long-range approach to brand planning

Effectively partner with all key stakeholders in the US and globally to ensure successful design and execution of brand plans and disease education

Lead strategic development, execution, and implementation of promotional materials and programs - both branded and unbranded.

Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and patient advocacy organizations

Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats

Establish key commercial objectives and utilize KPIs to drive decision-making and measure success of marketing initiatives

Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy

Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines

Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives

Successful people management experience leading teams

Set a positive example for others including demonstrating the Ascendis Pharma values