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NASCAR

Senior Director, YouTube Strategy & Creative

charlotte, NC

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Job description

NASCAR is seeking a seasoned Senior Director, Head of YouTube in Charlotte, NC to shape the digital fan experience. You will lead content strategy and creative vision, drive audience growth, and develop original programming with creator partnerships that extend NASCAR beyond race weekends.

You'll oversee the YouTube ecosystem, recruit on-camera talent, and build a high-performing team while balancing creativity with data-driven growth, audience engagement, and revenue objectives.

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Worksite address

charlotte, NC, 28245, US

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