Senior Go to Market Ops Leader

Job description

Position Purpose

As Go-To-Market Operations Leader, you are responsible for ensuring operational excellence across Spire’s Marketing and Sales organizations through scalable processes, integrated tools, actionable insights, and disciplined performance governance.

You are a hands‑on operational leader who translates Spire’s Go‑To‑Market strategy into reliable execution. You ensure that Sales and Marketing teams operate on accurate data, efficient workflows, and a fully integrated revenue technology stack that supports predictable growth across Commercial and Government segments.

As part of Spire’s Growth Marketing and GTM leadership team, you act as the central operational partner to Sales leadership, Marketing, Finance, and Product teams. Your mission is to ensure that the organization can plan, execute, measure, and improve revenue performance with confidence and transparency.

Success in this role is measured by sales efficiency, pipeline transparency, forecast accuracy, and operational scalability.

Role Focus

Provide leadership with reliable pipeline visibility and forecasting accuracy

Ensure operational excellence across Sales and Marketing

Build and maintain an integrated SalesTech and MarTech ecosystem

Enable data‑driven decision making across GTM teams

Establish governance across CRM, reporting, processes, and revenue operations

Act as the operational partner to Sales, Marketing and Finance leadership

Core Responsibilities

Sales Operations Governance & Process Excellence

You define and enforce the operational standards that enable scalable booking and revenue execution. Responsibilities include:

Designing and maintaining standardized Sales Operations processes across regions and segments

Defining pipeline stages, qualification standards, and performance metrics

Establishing governance across CRM usage, reporting standards, and operational workflows

Driving alignment between Sales, Marketing, Customer Success, and Product teams

Ensuring consistent operating models across Commercial and Government sales motions

Revenue Technology Stack Ownership (SalesTech & MarTech)

You own the evolution and operational integrity of the GTM technology ecosystem. Responsibilities include:

Defining and executing the SalesTech and MarTech roadmap

Ensuring integration across core platforms such as CRM (e.g., Salesforce), marketing automation (HubSpot), analytics, and enablement tools

Automating business processes wherever possible to reduce manual work and improve data reliability

Working closely with IT and engineering teams on system integrations and architecture

Continuously evaluating and improving the GTM tech stack to support growth and efficiency

Pipeline Analytics, Forecasting & Revenue Insights

You ensure leadership has full transparency into revenue performance. Responsibilities include:

Owning pipeline analytics, conversion metrics, and coverage analysis

Managing forecasting processes and improving forecast accuracy

Delivering performance dashboards for Sales leadership and executive teams

Providing insights into pipeline health, sales efficiency, and revenue risks

Supporting Finance with bookings tracking, forecasting alignment, and revenue planning inputs

Business Reviews & Performance Cadence

You establish the operational rhythm of Spire’s Sales & Marketing organization. Responsibilities include:

Owning the operational framework for weekly pipeline reviews, monthly performance reviews, and quarterly business reviews (QBRs)

Ensuring consistent reporting standards across Sales leadership

Providing structured insights to support executive and board‑level discussions

Enabling Sales leadership to make fast, informed decisions based on reliable data

Cross‑Functional Leadership & Stakeholder Management

You serve as a central partner across Spire’s leadership team. Responsibilities include:

Partnering closely with Sales leadership, Marketing leadership, Finance, Product Management, and Customer Success

Aligning revenue operations with corporate planning and budgeting cycles

Driving transparency and accountability across GTM performance

Coordinating cross‑functional initiatives that improve revenue execution

AI‑Driven Sales Operations & Automation

You leverage modern AI capabilities to improve operational intelligence and efficiency. Responsibilities include:

Identifying and implementing AI‑driven analytics and automation across the revenue lifecycle

Supporting Sales teams with AI‑enhanced tools for pipeline management and decision support

Continuously evaluating emerging AI capabilities across the GTM (Marketing & Sales) technology stack

Sales Enablement, Training & Operational Readiness

You ensure that Sales teams operate with the tools, knowledge, and operational discipline required to execute consistently across markets. Responsibilities include:

Designing and maintaining structured Sales training formats and training kits aligned with Spire’s GTM motions

Delivering operational training on pipeline management, forecasting discipline, CRM usage, and reporting standards

Ensuring Sales teams understand and adopt SalesTech and MarTech tools used across the revenue lifecycle

Partnering with Marketing and Product teams to ensure Sales collateral and messaging are correctly applied in customer conversations

Supporting onboarding and ramp‑up of new Sales team members through standardized operational training programs

This function ensures that Sales Operations not only provides tools and data, but also drives the operational discipline required for predictable revenue execution.

Deliverables

Pipeline analytics and conversion insights

Executive performance dashboards

Bookings reporting and forecasting frameworks

Budget and planning insights for Finance

Governance of CRM, SalesTech, MarTech, and reporting standards

Sales training program including formats and enablement kits

Sales collateral and pitch frameworks aligned with GTM positioning

Desired Skillset

10+ years of experience in Sales Operations, Revenue Operations, or GTM Operations in technology‑driven B2B environments supporting SaaS and DaaS recurring revenue business models

Proven experience designing and scaling SalesTech and MarTech ecosystems

Deep expertise with CRM systems (e.g., Salesforce, HubSpot) and revenue analytics tools

Strong experience with pipeline analytics, forecasting models, and performance reporting by developing SaaS and DaaS KPIs and proactively managing and holding teams accountable

Demonstrated ability to work directly with Sales leadership, Finance, and executive stakeholders

Hands‑on experience implementing automation and AI‑driven insights in revenue operations

Strong analytical, structured, and problem‑solving capabilities

Ability to balance strategic planning with operational execution

Experience managing cross‑functional and technical projects

Excellent stakeholder management and communication skills

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to US export‑controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—not something candidates need to have before applying.

Compensation

Base salary range: $130,000 – $145,000 USD (final base compensation based on location, skills, experience, and qualifications). In addition to base compensation, this role may be eligible for annual equity awards and a comprehensive benefits program, including vacation, sick, and personal time off; optional medical, dental, vision, life, and disability coverage; a 401(K) plan; health and wellness reimbursement; and participation in Spire’s Employee Stock Purchase Plan.

Benefits

Name Your Satellite Program (NYSP)

Launch Attendance

Generous Time Off Policy

Education Assistance Program

Employee Assistance Program (EAP)

Employee Stock Purchase Program (ESPP)

Family Leave

Fitness Reimbursement

Employee Referral Program

Healthy snacks and beverages in every office

Equal Opportunity Employer

Spire is an equal opportunity employer and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or veteran status. All candidates who receive a conditional offer must complete a background check, which may include criminal history and employment verification.

Please review Spire’s Global Data Privacy Notice for Employees, Contractors, Candidates and Visitors, as well as Spire’s Privacy Policy. Communication regarding your application may come from @spire.com, @recruiting.spire.com, or from Candidate.fyi (our scheduling tool).

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Worksite address

boulder, CO, 80301, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.