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Job description
Job Description Job Description About the Role
We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.
You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow - and how keyword strategy, bidding, landing pages, and data all work together to drive results.
What You'll Do
Plan, launch, and optimize campaigns across: Google Search
Performance Max
Display
YouTube Ads
Scale campaigns from testing to high 6-figure / 7-figure monthly spend
Maintain and improve CPL targets while increasing lead volume
Build and optimize full-funnel lead generation systems (ad landing page lead follow-up)
Analyze performance data daily and make rapid optimization decisions
Own keyword strategy, including: Keyword research and match-type structuring
Negative keyword management
Search query mining for new opportunities
Manage bid strategy, budget allocation, and account/campaign structure
Collaborate closely with landing page designers and copywriters to: Develop new ad copy and asset variations
Test ad copy, extensions, and assets at scale
Identify and scale winning ad groups
Continuously test and optimize: Ad copy, assets, and offers
Audience signals and targeting layers
Landing pages and funnels
Implement and manage tracking systems: Google Tag Manager, Conversion tracking, Enhanced Conversions
Offline conversion imports
CRM integrations
What We're Looking For
5+ years experience in Google Ads media buying (direct response focus)
Proven track record scaling campaigns to $500K-$1M+ monthly spend
Deep expertise in: Google Ads (Search, PMax, Display) - required
YouTube Ads - strongly preferred
Experience in one or more of: Mortgage
Solar
Insurance
Home services
Strong understanding of: CPL optimization
Funnel metrics (CTR, CVR, CPA, LTV)
Bid strategy and Smart Bidding frameworks
Ability to work closely with creative/landing page teams and guide direction based on performance
Experience with lead generation funnels + CRM systems
Strong analytical mindset and fast decision-making ability
What Success Looks Like
You can consistently scale Google Ads campaigns profitably
You hit or beat target CPLs while increasing volume
You identify and scale winning keywords/ad groups quickly
You bring structure and predictability to lead generation
Compensation
Competitive base + performance-based bonuses tied to: Lead volume
CPL targets
Campaign profitability
Comprehensive healthcare coverage - Medical, Dental and Vision
Paid vacation
Paid sick and mental health days
Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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Worksite address
beverly hills, CA, 90211, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.