About this opportunity
april lists this Senior Lifecycle Marketing Manager opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
april is looking for a seasoned Senior Lifecycle Marketing Manager to play a pivotal role in our growth. This is more than just a marketing job—this is an opportunity to be the expert, the go-to strategist, and a trusted partner to our clients as they embark on marketing tax products to their customer base for the first time. You’ll have the chance to shape how our innovative tax products—Filer, Estimator, and Paycheck Optimizer—reach and engage taxpayers, all while building strong, lasting relationships with several leading fintech and financial services companies.
In this strategically important role, you’ll split your time between crafting cutting-edge lifecycle marketing playbooks and working hands-on with our partners to ensure these strategies are successfully implemented. Your influence will extend beyond strategy development; you'll be instrumental in helping our clients manage their internal stakeholders, advocate for airtime for tax marketing, and navigate the complexities of launching a new product category. Team members residing within the New York City metropolitan area must maintain a minimum on-site presence of three days per week.
Key responsibilities
Take the lead in creating robust playbooks for email, push notifications, and in-app messaging that drive the launch of the Filer, Estimator, and Paycheck Optimizer products
Develop and own retargeting strategies and execution plans, with a strong emphasis on using Braze or similar platforms
Regularly update and refine marketing strategies to ensure they align with evolving product value propositions
Focus on driving key KPIs, such as product adoption rates and campaign start rates, to measure and ensure success
Be the trusted advisor to lifecycle marketing teams at large fintech and financial services companies, providing hands-on guidance to ensure the successful adoption of our marketing playbooks
Help clients navigate their internal processes, manage stakeholders, and advocate effectively for the importance of tax marketing within their organizations
Build strong, trust-based relationships with partners, ensuring they see you as an essential resource in their marketing efforts
Experience
5-7 years of experience in lifecycle marketing, with a strong background in consumer mobile apps, ideally in fintech
Proven track record in developing and executing lifecycle marketing strategies across email, push, and in-app messaging channels
Experience with Braze or similar ESP platforms
Familiarity with tax-related products is a HUGE plus
About april
april is the only embedded, year-round tax platform built to power smarter financial decisions. From filing to planning to onboarding, april’s white-labeled tools bring real-time tax intelligence into the platforms people already use, helping users understand the impact of every paycheck, equity transaction, or income shift, and stay on top of tax payments throughout the year. Built to handle even the most complex tax situations, april’s AI-powered tax engine ingests data directly from partner apps to deliver accurate outcomes in record time—making tax planning and filing more connected, contextual, and accessible than ever. With API-first infrastructure and seamless data integrations, april helps partners deliver more value, deepen loyalty, and turn taxes into a strategic edge—for their clients and their business.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.