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Western & Southern Financial Group

Senior Lifecycle Marketing Strategist

city of white plains, NY

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Job description

Gerber Life Insurance Company is seeking a Senior Marketing Manager of Lifecycle Marketing Strategy to drive communications and journey initiatives across customer segments. You will lead strategy development, collaborate with cross-functional teams, and leverage data insights to improve engagement and growth.

The role emphasizes proficiency in marketing automation, CRM systems, and A/B testing, with responsibilities spanning from strategy to execution in a fast-paced environment.

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