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Job description
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Senior Living Sales Director/Community Sales Director
Help Seniors Find Their Next Home While Growing Your Sales Career
Are you a relationship-driven sales professional who thrives on helping others make important life decisions? Pegasus Senior Living is seeking an energetic and compassionate Community Sales Director to lead occupancy growth and build meaningful relationships with seniors, families, healthcare professionals, and referral partners.
In this highly visible leadership role, you will drive sales performance, develop strategic community partnerships, host engaging marketing events, and guide prospective residents through the transition to senior living. If you have a proven track record in consultative sales and a passion for serving seniors, we want to hear from you.
Why Join Pegasus Senior Living?
Competitive base salary plus commission opportunities
Opportunity to directly impact occupancy growth and community success
Supportive leadership team and sales partnership structure
Meaningful work helping seniors and families navigate important care decisions
Professional growth opportunities within a growing senior living organization
Collaborative and mission-driven culture
Position Summary
The Community Sales Director partners closely with the Executive Director, and Regional Sales support to achieve and exceed occupancy goals. This role is responsible for generating qualified leads, conducting tours, converting prospects to move-ins, maintaining referral relationships, and implementing effective sales and marketing strategies that maximize community census.
Key Responsibilities
Achieve and exceed monthly move-in and occupancy goals
Conduct professional tours for prospective residents and families
Meet with prospects in the community, their homes, or other approved locations
Manage the sales process from inquiry through move-in
Maintain an active and meaningful waitlist
Track performance metrics and support monthly commission reporting
Ensure positive net occupancy growth whenever possible
Relationship Building & Community Outreach
Develop strong referral relationships with healthcare providers, community organizations, and local influencers
Conduct ongoing outreach efforts within the surrounding market
Follow up promptly on all inquiries, walk-ins, phone calls, and referrals
Maintain exceptional customer service with residents, families, and professional partners
Marketing & Events
Plan and execute community events, seminars, educational programs, family nights, and themed experiences
Support development and implementation of quarterly marketing plans
Coordinate local marketing initiatives and community awareness campaigns
Perform competitive market analyses as needed
Partner with community leadership to achieve budget and occupancy targets
Collaborate with operational teams to ensure a smooth resident transition
Assist with onboarding, coaching, and performance management of sales team members as requested
Participate in weekend sales coverage and tours when needed
Qualifications
Required
Minimum 4 years of successful sales experience with a demonstrated record of lead generation and closing results
Strong consultative selling, networking, and relationship-building skills
Excellent verbal and written communication abilities
Strong organizational and project management skills
Proficiency with Microsoft Office and CRM/database systems
Valid driver's license with an acceptable driving record
Ability to work independently while collaborating effectively with a team
Passion for serving seniors and their families
Preferred
Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred
Senior living, healthcare, hospitality, or related sales experience
Ideal Candidate
You are:
Driven by goals and motivated by results
Comfortable building referral networks and community partnerships
Skilled at guiding families through complex decisions
Professional, compassionate, and customer-focused
Organized, proactive, and detail-oriented
Passionate about making a positive difference in the lives of seniors
PSL is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, PSL will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective associates and incumbents to discuss potential accommodations with PSL.
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Worksite address
atlanta, GA, 30383, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.