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Job description
The Role
We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted & personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain.
You will work closely with sales, strategy, and other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.
Responsibilities
Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross‑functional alignment
Partner with content, field and digital marketers to build, execute and track integrated campaigns
Understand complex buying/selling processes involving multiple decision‑makers
Oversee the timely execution of ABM plans
Measure campaign effectiveness based on appropriate KPIs
Execute high‑impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline
Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions
Qualifications
6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
Proven ability to build relationships and collaborate across stakeholders
Hands‑on, collaborative, multi‑tasker, creative, strategic thinker, and analytical mind to manage cross‑functional teams across different geographies
Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
Excellent oral and written communication skills
Excellent team player with a positive attitude and a strong sense of ownership
Experience with sales, CRM and marketing automation systems
Bachelor’s degree required
Additional Requirements
Industry experience in the consumer product industries and their value chain is a plus
Any second language is a plus
Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Base pay: $95,000 - $175,000. The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at
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Worksite address
boston, MA, 02298, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.