About this opportunity
USTA National Tennis Center Incorporated lists this Senior Manager, Applied Analytics opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Who We Are
We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.
Why Work for the USTA?
We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!
The Role
The Senior Manager, Applied Analytics, serves as the central interface between business stakeholders and Technology, BI&A, Marketing, and other teams. Reporting directly to the MD, Head of Digital, this role is critical in building the future analytical operating model for our digital ecosystem. Transitioning from passive reporting to proactive intelligence, you will derive and champion data-driven insights. You will leverage existing and create new reporting to drive deeper integration and actionable outcomes. Key focus areas include managing digital tracking plans, standardizing insights, and creating compelling data narratives. You will also shape the CRM user experience and serve as a guardian of consumer trust, ensuring all measurements adhere to strict data ethics and global privacy regulations.
Cross-Functional Analytics & CRM Alignment
Stakeholder Integration: Streamline analytics workflows between technical, BI&A, Marketing, Membership, and businesses. Act as the definitive translator of requests into requirements for the Analytics & Reporting team to execute.
Platform & CRM Consultation: Actively participate in CRM and product meetings. Utilize funnel analytics, drop-off, and behavior insights to advise on optimal user journeys, feature inclusions/exclusions, and data capture strategies.
KPI Consultation: Partner with Marketing and Content leads to define success metrics before campaign or platform launches, ensuring total alignment on key performance indicators (KPIs) and measurement methodology.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.