About this opportunity
SuperMom's LLC lists this Senior Manager, CRM & Personalization Strategy opportunity in irving, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
## Senior Manager, CRM & Personalization StrategyApply: SSC Irving TX: Full time: Posted Today: R26\\_5839*7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to \"activate awesome\" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.*The **Senior Manager of CRM and Personalization Strategy** is a leadership role responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty. This role will lead a team in developing and leveraging data-driven insights to drive personalized experiences across various customer touch points. The accountable outcomes include increases in loyalty customer store trips, basket size, fuel trips, and delivery orders. **Responsibilities include:*** Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.* Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.* Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.* Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.* Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.* Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.* Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.* Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results. **Requirements:*** Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.* 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.* Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.* Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.* Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.* Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.* Leadership experience, with the ability to inspire and motivate a team towards common goals.* A passion for innovation and continuous improvement in the CRM and personalization space.
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Worksite address
irving, TX, 75084, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.