About this opportunity
Miami Dolphins and Hard Rock Stadium lists this Senior Manager, Lifecycle Marketing opportunity in miami gardens, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Status: Full-time
Summary
The Sr. Manager, Lifecycle will lead the strategy, execution, and optimization of customer communications across email, SMS, and app push notifications for the Formula 1 Hard Rock Miami Grand Prix and Miami Open.
Reporting directly to the VP, Ecommerce & Digital Product, this role will lead a team of three and be responsible for developing lifecycle marketing strategies that enrich customer data, improve personalization, deepen customer understanding, and increase the value of the organization's customer database.
The ideal candidate combines strategic leadership, strong CRM expertise, and a data-driven approach to developing customer experiences that drive engagement, revenue, and long‑term customer value.
Location
This is a full‑time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities
Lifecycle Strategy & Customer Growth
Own the lifecycle marketing strategy across email, SMS, and app push notifications
Develop lifecycle programs that increase customer engagement, retention, and revenue
Create lifecycle roadmaps, communication strategies, and audience frameworks aligned with business objectives
Identify opportunities to increase the value and monetization of the customer database
Customer Insights & Segmentation
Lead customer profiling and persona development efforts
Partner closely with CRM and analytics teams to leverage customer data and improve audience targeting
Define segmentation and personalization strategies that improve communication relevance and performance
Identify opportunities to enrich first‑party customer data and strengthen customer understanding
Collaborate closely with the CRM team on audience and segmentation development while providing strategic direction on targeting requirements, customer personas, and communication strategies
CRM & Lifecycle Optimization
Utilize CRM and marketing automation platforms to support audience development, personalization, customer journeys, and performance measurement
Collaborate with CRM, analytics, digital product, brand, and sales teams to improve campaign effectiveness and lifecycle marketing capabilities
Analyze campaign performance and customer behavior to identify actionable insights and growth opportunities
Develop reporting and recommendations that connect lifecycle marketing efforts to business outcomes
Create executive‑ready reports, recommendations, and strategic presentations for leadership review
Leadership & Team Management
Lead, coach, and develop a team of three lifecycle marketing professionals
Establish team priorities, performance expectations, and operating processes
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Balance strategic leadership responsibilities with hands‑on execution when required
Allocate resources effectively across initiatives, campaigns, and business priorities
Qualifications
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field
6+ years of experience in lifecycle marketing, CRM, customer marketing, or marketing automation
2+ years of experience leading and developing teams
Strong experience with HubSpot, including audience creation, segmentation, workflow automation, campaign management, reporting, and lifecycle marketing execution
Proven experience developing customer personas, customer profiles, segmentation strategies, and personalized marketing programs
Demonstrated ability to translate customer insights into measurable business results
Experience managing email, SMS, and mobile app push notification programs
Strong analytical, communication, and project management skills
Experience with Attentive is preferred but not required
Featured Benefits
Medical, dental, and vision insurance
Life insurance (including voluntary coverage for spouses and children)
Long‑term disability insurance
Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
Employee gym, subsidized lunch program, and discounts on a variety of products and services
401k, paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug‑Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.