Job description
Role and Responsibilities:
As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.
Primary day-to-day client contacts and often interact with C-level executives.
Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues
Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
Develop Growth Strategies: Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach
Lead End-to-End Execution: Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans
Optimize Post-Launch: Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized
Stakeholder Collaboration: Collaborate with and drive alignment among various stakeholders across the organization
Manage Offshore Team: Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution
Candidate Profile:
7-8 years of experience comprising analytics service delivery, consulting, solution design and client management
Digital Marketing Analytics professionals with experience in at least a few of the following areas:
Instrumentation
Funnel tracking
UTM parameter design and implementation
Campaign design
Scaling and channel optimization
Experience in marketing analytics in banking industry will be a huge plus (not mandatory)
Previous experience in the Financial/FinTech/e-Commerce/Retail industry is a plus
Technical proficiency in tools like SQL, Python
Demonstrable leadership ability, superior problem solving and people management skills
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.