Senior Manager, Marketing - Market Access

Job description

Description

Senior Manager, Marketing - Market Access

Plymouth Meeting, PA

Reports to: Associate Director Marketing, Market Access & Strategic Accounts

Location: Plymouth Meeting, PA (Hybrid) or Remote

Position Summary:

The Senior Manager, Marketing – Market Access will be responsible for partnering cross- functionally on marketing strategy development and execution of the materials, tools, and services to support market access, product acquisition, reimbursement, and transition of care—including provider, office staff, patient, payer marketing resources and communications.

Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to: Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways

Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication

Payer marketing, including clinical and economic value story communication

Marketing support for the patient access team (e.g., hub and reimbursement teams)

Support additional healthcare provider and/or account marketing needs, as required

Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling

Execute all tactics in alignment with brand strategy in a compliant manner

Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution

Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders

Proactively recommend new marketing initiatives and improvements in line with the brand strategy

Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility

Build strong, trusted, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory

Skills:

Strong analytical, project management, and communication skills

Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations

Effective management of agency partners to deliver high quality content and tools to effectively support the brand

Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics

Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it

Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making

Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders

Education/Experience:

Bachelor’s Degree in Marketing, Business, or related field

5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research)

Experience with specialty pharma brand(s) with complex acquisition processes

Demonstrated cross-functional collaboration and communication

Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats)

TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.