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Job description
We are seeking a Senior Manager of Demand Gen to scale qualified pipeline generation across our Mid Market, and Enterprise segments
Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes
Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership
Why join Siro as a Senior Manager, Demand Generation?
High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase
Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales
Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role
6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companiesScale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizesAnalytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadershipMartech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automationFull-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.