About this opportunity
Imperative Care lists this Senior Manager of Marketing opportunity in campbell, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
As a strong tactical decision maker, the Senior Manager of Marketing serves as a leader overseeing staff responsible for implementing commercial marketing strategies and executing initiatives that drive market growth. This position focuses on increasing market presence through the deeper adoption of current and future products with new and existing customers
This individual will direct the work of assigned staff to develop and refine growth initiatives, sales and marketing tools, training, customer engagement and clinical marketing programs aimed at company growth
Review and approve product messaging to differentiate our brand, drive adoption and convey strategic positioning
Oversee creation of product content for various media outlets, ensuring integration into sales tools and marketing campaigns
Translate marketing messages into sales enablement tools to maximize effectiveness and productivity
Lead market surveillance and competitive intelligence, sharing insights with sales and internal stakeholders regarding product features, pricing, messaging, programs, etc
Oversee development and execution of peer-to-peer training events at national and local levels
Contribute to educational programs for neurointerventional fellows and APP, including training content, presentations, videos and courses
Develop strategies to engage key customers through company visits, innovation initiatives, leadership interactions, local events etc
Collaborate cross-functionally on marketing initiatives like physician training, product demonstrations and remote procedure proctoring and capture
Develop new claims and messaging based on emerging data, leading the approval process
Work with internal teams to integrate data into sales tools, web content and training materials
Contribute to strategic communications with emerging data to drive press releases, field communications and more
Serve as central contact for matters related to emerging clinical data for our and competitor products, keeping sales and stakeholders informed
Build and manage a high performing, engaged team, ensuring cross-functional alignment
Conduct field visits to maintain first-hand understanding of the market, customers, and sales
Benefits
Stock options
401k
Health benefits
Team events, competitions & activities
Neuro experience is preferred
Excellent interpersonal & negotiation skills; ability to develop strong relationships with internal and external stakeholders while dealing appropriately with sensitive and confidential matters
Excellent communications skills (reading, verbal, and written)
Willing to travel 20-40%
Ability to influence decision-making/action across organizations, independent of reporting structure
Experience providing direction and leading teams to accomplish short and long-range projects, anticipate customer needs, and take actions to achieve goals
Self-motivated and self-directed; conscientious and positive approach to work assignments; able to meet the challenges of multitasking and working at a fast pace while shifting priorities as needed
Ability to work as an effective leader, be flexible, adaptable, and to work under pressure
Bachelor’s degree and a minimum of 8 years of related experience in product management/marketing including people management experience in the medical device or pharmaceutical fields; or a combination of education/training and experience
Demonstrated business acumen and ability to understand technical aspects of a product
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook and other marketing tools
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Worksite address
campbell, CA, 95011, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.